Job ID 4547 Title: Media Planner Location: Fort Lauderdale, Florida Posted: 18 Jun 2024
Job Description:
Overall Objective: To effectively coordinate media planning efforts of accounts, including research planning, buying print, and posting all facets of his/her market accounts, while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.
Responsibilities:
• Oversee assigned Assistants and/or Jrs. in the development and implementation of national, regional, and local traditional media campaigns that will include most or all of the following: • National and local broadcast television in traditional and direct response formats • Cable television • Radio • Outdoor advertising • Newspaper and magazine • Offline & online • Couponing via FSI, shared, and direct mail alternatives • Local events ideation and implementation, i.e., local guerilla marketing • Work as part of a media planning and buying group, applying media solutions to overall client objectives • Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan • Train assistant-level employees • As directed and overseen by the Media Supervisor, present recommendations, POVs, and select analyses to clients and Account Service • Organize, implement, and control the day-to-day media planning development process, including coordination among assistants • Plan traditional media campaign strategy in tandem with interactive media team • Utilize available traditional media planning tools, TNS Scarborough Media Monitors, Nielsen Arbitron, Tactician, and Simmons, other industry research, and clients historical media activity reports to develop media plans • Complete assigned areas of the annual media plans in their entirety • Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisors • Monitor media campaigns, having periodic campaign performance meetings internally and reporting results to clients • Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses • Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation • Maintain all activity, including requesting and presenting added value and regular status reports, i.e., positioning and post reports on media and added value when applicable in a timely manner • Negotiate the print/OOH rates and added value • Issue insertion orders from BAP for all print/OOH internet planned for each market • Ongoing coordinate with the Buying and Account Service teams, addressing but not limited to: • Understanding of current marketplace conditions • Competitive spending • Media and Promotional Opportunities • Invoice Approval and Billing
Requirements:
• Bachelors degree in business, marketing, advertising, or related field • 4 years media planning experience as a Media Planner • Demonstrated presentation and writing skills • Understanding and knowledge of all relevant media properties, including Broadcast, Online, OOH, Print • MS Office, Internet Explorer, Excel, Word, and PowerPoint • Experience using most of the following media planning tools, TNS Scarborough Media Monitors, Nielsen Arbitron, Tactician, and Simmons • Experience in working with retail clients is highly desirable • Experience directly managing a staff of one or more is highly desirable • Full-service agency experience preferred but not required
The responsibilities are many, various, and not limited to those written in this document.