Measurement & Analytics Manager

Our client is looking for a Measurement & Analytics Manager to drive measurement strategy and serve as a trusted advisor to top advertisers across Brand and Direct Response measurement. This role will influence product strategy, lead industry thought leadership, and shape the future of measurement at scale. The ideal candidate brings deep expertise in digital advertising, analytics, executive stakeholder management, and measurement leadership.

What You'll Do:

• Set and influence the measurement strategy for your verticals, ensuring alignment with business priorities, industry best practices, and evolving advertiser needs.
• Act as the primary consultant and strategic partner for senior executives at top advertisers, with a focus on improving performance across brand and direct response outcomes.
• Drive industry thought leadership by developing white papers, presenting at conferences, and shaping external narratives on measurement, ads efficacy, and app-specific analytics.
• Partner with Product, Product Marketing, and Sales leadership to influence the roadmap and adoption of measurement solutions.
• Oversee meta-analyses, performance benchmarking, and playbook development that scale learnings across markets and advertisers.
• Ensure operational excellence in measurement practices, including the adoption of both first- and third-party solutions, and the identification of baseline practices across different measurement outcomes.
• Contribute to quarterly business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.

Knowledge, Skills & Abilities:

• Deep expertise in the digital advertising and measurement ecosystem.
• Demonstrated ability to influence industry discourse through external publications, conference presentations, or thought leadership initiatives.
• Advanced skills in SQL, dashboarding, and data visualization tools, with the ability to oversee and guide technical execution without necessarily running day-to-day queries.
• Strong understanding of applied statistics, causal inference, time series modeling, and data-mining techniques.
• Excellent communication skills, with the ability to translate complex analytical and measurement concepts to executive-level stakeholders.
• Proven ability to balance strategic leadership with hands-on problem solving, allocating time across people management, client strategy, and IC-level initiatives.

Minimum Qualifications:

• Bachelor's degree in a quantitative or business field (e.g., Economics, Math, Engineering, Operations Research, or related).
• 10+ years of advanced analytics and measurement experience within technology companies, media agencies, consulting firms, advertisers, or research organizations.

Preferred Qualifications:

• Advanced degree (e.g., MBA, Economics, Engineering, or related field).
• Prior management experience at companies such as Meta, or demonstrated track record of progression in analytics/measurement leadership roles.
• Proven record of industry influence (conference presentations, published white papers, or committee participation).
• Extensive experience with top advertisers in vertical-specific domains across both Brand and DR measurement.
• Strong client relationship skills, with the ability to influence C-level executives and cross-functional stakeholders.
• Balance of strategic vision and executional expertise, with the ability to shape the future of measurement at scale.