MarTech Specialist

Job Title: MarTech Specialist

Reports to: Director, Digital Marketing

FLSA Class: Exempt

Learn more about our company and how we support you:

Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist - promoting discoveries that improve health and the environment. We hold values that all employees and prospective candidates should demonstrate: Innovation, Teamwork, Integrity, Respect, Growth, Diversity and Quality. We value helping employees develop their skills and you will be part of this journey!

At Takara Bio, we know that every experimental decision has an impact. Choices matter, from design to data analysis. We create best-in-class products that get the job done. In your hands, what do those research reagents and kits create? Something powerful: knowledge, understanding, and-often-hope! Together we can improve the human condition through biotechnology…and That''s Good Science!

How this role drives the company forward:

The MarTech (Marketing Technical) Specialist is responsible for overseeing Takara Bio USA's marketing automation platform, including its integration with Salesforce and other digital platforms. The MarTech Specialist will collaborate with the Product Management and Digital Marketing teams to create complex email campaigns, establish rules, and manage lead automation and customer data segmentation processes.

The MarTech Specialist is an on-site role located in San Jose, CA.

How you will make an impact:

In this role, you will work closely with Product Managers, Marketing Content Writers, and the Digital Campaign Specialist to develop and implement targeted and impactful email campaigns and customer surveys. In this role, you will be responsible for managing Takara Bio's Marketo instance and maintaining a cleansed and curated database of customer emails by ensuring compliance with relevant regulations and best practices. With support from the Data Marketing Analyst, you will regularly review performance metrics and recommend ways to refine and optimize strategies while staying abreast of marketing trends and technologies to enhance email deliverability and engagement.

What will you do:

• Manage, and troubleshoot all aspects of Marketo, including integration with Salesforce and other digital platforms.
• Collaborate with the product marketing and digital marketing teams to develop complex email and nurture campaigns.
• Design and document campaign rules/triggers and lead automation workflows.
• Manage all customer record data segmented in Marketo.
• Work with business stakeholders to implement surveys using SurveyMonkey and report on survey results.
• Maintain and implement campaign promotions using Qualtrics.
• Implement and publish content using an internal web content management system, ensuring accuracy, consistency, and adherence to brand guidelines.
• Maintain a library of marketing automation documentation and training materials for TBUSA''s digital marketing platforms, ensuring they are well-organized and up-to-date.
• Provide training to employees on Marketo, Qualtrics, and Web Content Management system.
• This position does not have supervisory responsibilities.

How will you get here?

• Bachelor''s degree in marketing, communications, or related degree.
• Minimum 5 years of proven experience with Marketo with 1 year at the administrator level.
• Marketo Certified is required.
• Demonstrated knowledge of the Marketing and Sales cycle.
• Email Marketing experience, including drip sequences, operational emails, and automated triggers.
• Extensive knowledge of Marketo and Salesforce preferred.
• Excellent written and verbal communication skills, with a strong appreciation for timelines and due dates and a keen eye for detail.
• Digital marketing experience within the biotechnology space is preferred.

AAP/EEO Statement:

Takara Bio USA, Inc. does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

Additional Information about the role:

Please note this job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. The US base salary range for this full-time position, expected to be located in San Jose, CA, is $115,000 - $125,000 USD. We may consider other candidates for this position with more experience and would expect the salary range to change accordingly. This range may be modified at any time at our sole discretion. This base salary does not include additional bonus compensation and benefits. Learn more about benefits at https://www.takarabio.com/about/careers/company-benefits. Individual compensation packages are based on factors unique to each candidate, including job-related skills, training, experience, qualifications, work location, and market conditions.