MarTech Solutions Architect

The MarTech Architect will design, build, and optimize our global marketing technology stack. You will be responsible for ensuring that our digital tools—ranging from Customer Data Platforms (CDPs) to Point-of-Sale (POS) integrations—work in harmony to drive personalized customer journeys, increase loyalty, and maximize ROI.

Key Responsibilities

• Ecosystem Design: Architect a scalable, "best-of-breed" MarTech stack that supports omnichannel retail goals (e.g., Buy Online Pick Up In Store - BOPIS, personalized in-app offers).

• Data Orchestration: Lead the integration of first-party data across CRMs (like Salesforce), CDPs, and ERPs to create a 360-degree view of the customer.

• Identity Resolution: Implement strategies to track and recognize customers across devices and physical touchpoints while maintaining strict data privacy compliance (GDPR/CCPA).

• Personalization & Automation: Design technical workflows for real-time triggers, such as abandoned cart recovery, location-based mobile alerts, and loyalty program updates.

• Vendor Management: Evaluate and select third-party vendors (e.g., ESP, CMS, Analytics, DAM) and manage the technical relationships and API integrations.

• Performance Optimization: Audit existing tools to eliminate redundancies, reduce "tech debt," and ensure data flows seamlessly between marketing and commerce platforms.

Experience & Qualifications

• Retail Expertise: 5+ years of experience in MarTech, specifically within a retail or e-commerce environment where physical and digital stores intersect.

• Strategic Vision: Ability to translate complex business requirements into technical reference architectures.

• Leadership: Proven experience leading cross-functional teams (DevOps, Data Science, and Creative) to launch large-scale marketing initiatives.

• Communication: A "translator" who can explain API limitations to a Marketing Director and business goals to a Software Engineer.