Marketplace Sales Strategy & Ops. Manager

Summary of Position

• Support the day-to-day execution, operational management, and strategic planning for the Marketplace Sales organization.

• Serve as a critical partner to Sales Leadership, ensuring disciplined execution, data-driven decision-making, and seamless operational support to drive growth, productivity, and compliance

Principal Accountabilities

• Manage daily sales operations, including Agent onboarding, credentialing, and readiness tracking; Sales performance tracking (enrollments, conversion rates, application quality); Pipeline management and reporting cadence.

• Maintain and optimize sales processes, workflows, and standard operating procedures.

• Support sales leadership with territory alignment, capacity planning, and coverage models.

• Ensure operational compliance with NYSOH regulations and internal policies.

• Oversee sales administration activities: Commission tracking coordination (with Finance/Commissions Department); Licensing/appointments monitoring; CRM data integrity and system adoption (e.g., Salesforce).

• Coordinate training logistics, onboarding programs, and ongoing enablement initiatives.

• Serve as liaison across Sales, Product, Marketing, Compliance, and Customer Operations.

• Manage sales support tools, job aids, and communication cadence (e.g., weekly updates, performance summaries).

• Develop and maintain sales dashboards and KPIs: Enrollment targets vs. actuals; Channel productivity (internal agents, community partners); Lead conversion and funnel analytics.

• Generate weekly/monthly executive-ready reporting packages.

• Identify performance gaps and recommend corrective actions.

• Support incentive tracking and sales contest execution.

• Partner with leadership on annual and quarterly planning: Sales targets, channel strategy, and growth initiatives.

• Conduct market and competitive analysis to inform go-to-market strategy.

• Support development of enrollment campaigns (Open Enrollment, SEP strategies).

• Drive continuous improvement initiatives to enhance sales effectiveness and member acquisition.

• Align with Marketing on lead generation performance and campaign effectiveness.

• Partner with Product on benefit positioning and competitive differentiation.

• Support Compliance and Audit readiness (e.g., CMS/State requirements).

• Coordinate with Customer Experience teams to ensure smooth member onboarding.

Qualifications

Education, Training, Licenses, Certifications

• Bachelor's degree.

Relevant Work Experience, Knowledge, Skills, and Abilities

• 5 - 8+ years of relevant, professional work experience.

• 4+ years of experience in Sales Operations, Strategy, or Business Operations.

• Experience in health insurance, Marketplace (ACA), Medicaid, or Medicare.

• Strong analytical skills with experience in Excel, SQL, or BI tools (Tableau/Power BI).

• Experience working with CRM platforms (e.g., Salesforce).

• Ability to manage multiple priorities in a fast-paced, seasonal environment (Open Enrollment).

• Experience supporting broker/channel sales models.

• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc.).

• Excellent communication skills (verbal, written, presentation, interpersonal) with all types/levels of audiences.

• Knowledge of CMS/State Marketplace requirements.

• Background in sales performance management and incentive structures.

Additional Information

• Requisition ID: 1000003234
• Hiring Range: $77,760-$149,040