Marketo Developer

Job Overview:

Pay Range: $45hr - $50hr

Requirement/Must Have:

• 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.

Responsibilities:

• Design and implement scalable Marketo architecture aligned with business goals.
• Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
• Establish data governance, lead scoring, and revenue cycle models.
• Build and manage campaigns, workflows, landing pages, and forms in Marketo.
• Oversee A/B testing, segmentation, and personalization strategies.
• Ensure compliance with email deliverability and data privacy standards.
• Customize Marketo using APIs, custom objects, and advanced configurations.
• Conduct audits and performance reviews to optimize system efficiency.
• Provide technical guidance and best practices to marketing and sales teams.
• Develop dashboards and reporting frameworks for campaign performance.
• Analyze data to improve lead nurturing and conversion strategies.

Nice to Have:

• Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
• Knowledge of HTML/CSS for email and landing page customization.
• Strong communication and stakeholder management skills.

Skills:

• Expertise in Marketo configuration, API integrations, and CRM systems.
• Strong understanding of lead lifecycle, scoring, and nurturing.
• Proficiency in data governance and marketing analytics.

Education and Experience:

• Marketo Certified Solutions Architect or Expert preferred.

 

Disclaimer: Benefits eligibility, accrual rates, and usage limits may vary based on employment status, length of service, and work location. Paid Sick Leave is provided in strict accordance with applicable state and municipal mandates. Cynet Systems Inc. reserves the right to modify, amend, or terminate any benefit plans at any time in accordance with applicable laws.

About Cynet Systems

Founded in 2010 and headquartered in the Washington, DC metro area, Cynet Systems Inc. is a leading technology staffing and workforce solutions company serving Fortune 500 companies, government agencies, and enterprise organizations across the United States and Canada. We deliver agile, scalable talent solutions across IT, engineering, life sciences, clinical, and professional staffing, powered by a high-performing recruitment engine operating across North America and Asia.

As a nationally and locally certified Minority Business Enterprise (MBE), Cynet Systems is committed to helping organizations build high-performing teams while empowering professionals to grow rewarding careers. Our organization is certified to ISO 9001, ISO 14001, ISO 27001, and SOC 2 Type II standards, reflecting our commitment to quality, security, operational excellence, and customer success.