Marketing Technology Product Manager

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

Position Summary

The Product Manager, Experience Management, is a pivotal member of the global Marketing Technology team, overseeing the end-to-end product strategy, roadmap, and lifecycle for the Litera Foundation Experience Management and Directory Submission platforms. This manager-level role collaborates with cross-functional stakeholders globally to translate business needs into prioritized features and enhancements that deliver measurable results. By championing scalable, user-focused solutions, the Product Manager will drive platform adoption and maximize value, empowering the Firm to efficiently capture, manage, and leverage experience data in support of its strategic objectives.

Responsibilities

• Product ownership and roadmap development - define and manage the product vision, strategy, and roadmap for the experience and submission technology stack, translating business objectives into actionable backlogs, user stories, and technical requirements, while leading the delivery of new releases and enhancements.
• Stakeholder management – act as the primary liaison between the global Marketing Technology team and business stakeholders, gathering requirements, managing expectations, and driving alignment on product priorities and roadmap decisions.
• Product operations – oversee the day-to-day performance, maintenance, and continuous improvement of the experience and submission technology stack, ensuring system reliability, optimal configuration, and seamless user experiences.
• Platform integration strategy – identify and execute integration opportunities across the marketing technology ecosystem, maximizing cross-platform functionality, data flow, and user adoption to drive operational efficiency and business value.
• Product evangelism – champion the Marketing Technology product portfolio, providing expert guidance on capabilities and use cases, and influencing strategic decisions related to product investment, feature prioritization, and resource allocation.
• Product innovation and evaluation – lead the discovery, evaluation, and pilot programs for emerging marketing technologies, building business cases and driving adoption of solutions that address strategic gaps or opportunities.
• Vendor and partner management – collaborate with technology vendors as a strategic partner, influencing product roadmaps, evaluating new features through beta programs, and advocating for platform improvements that align with the Firm's needs.
• Data product management – adopt defined data governance frameworks, ensuring marketing data assets are centralized, standardized, and accessible to support analytics, reporting, and decision-making across the product portfolio.
• Change management and adoption – develop and execute internal marketing strategies for new product releases and operating model changes, including training programs, documentation, and communication plans to drive user adoption and realize product value.
• Team enablement and training – mentor team members on product management methodologies, platform capabilities, and best practices, building internal product expertise and capability.
• Onboarding and product advocacy – lead onboarding programs for new team members, articulating the product vision, portfolio, and service model to build awareness and engagement.
• Professional development – continuously expand product management expertise and technical knowledge in marketing technology, automation platforms, and industry trends.
• Additional duties – perform any additional responsibilities necessary to support the Marketing Technology function's product objectives.

Education/Qualifications

• Bachelor’s degree preferred; a background in marketing is advantageous. Technical experience in Information Science, Computer Science, Digital Marketing, or a related discipline is a distinct plus.
• Law firm/professional services experience preferred but not mandatory.

Essential Job Requirements and Qualities

• Proven experience in product management or ownership of marketing technology platforms.
• Strong understanding of marketing systems, data architecture, and the integration of marketing technology ecosystems.
• Demonstrated ability to define product strategy, build roadmaps, and translate business requirements into prioritized features and technical specifications.
• Experience leading product releases, technology implementations, and change management initiatives from discovery through delivery and adoption.
• Advanced understanding of data privacy regulations (GDPR, CCPA) and their application to marketing technology products and data management practices.
• Excellent stakeholder management and communication skills—both written and verbal—with the ability to influence and collaborate effectively at all levels of the organization.
• Experience in training, onboarding, and enabling users on new platforms, features, and processes.
• Proven ability to thrive in fast-paced, agile environments, demonstrating adaptability and a solutions-oriented mindset.
• Strong attention to detail with the ability to balance strategic thinking and tactical execution.
• Familiarity with Agile product development methodologies (Scrum, Kanban) and experience managing product backlogs and sprint cycles.
• Data storytelling and visualization skills, with experience translating complex data into actionable insights for stakeholders.
• Understanding of UX/UI principles and user-centered design methodologies.
• Strategic and creative thinker with a data-driven approach to product decisions.
• Effective leader and mentor with the ability to coach and develop team capabiliies
• Strong influencing and negotiation skills to drive consensus and secure stakeholder buy-in
• Client-focused mindset with commitment to delivering user-centric solutions
• Self-motivated with the ability to work independently and manage multiple priorities
• Resilient and flexible under pressure, able to meet tight deadlines while maintaining quality
• Enthusiastic and committed to continuous improvement and innovation

This role reports to

Associate Director, Marketing Technology

Equal Opportunities

White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.
 
If you require assistance and/or adjustment to participate in our application and/or interview process, please email us. We will be happy to work with you.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

. New York Pay Range: $160,000 - $260,000. Salary range in other markets will vary.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.