Marketing Tech Product Manager

Hybrid - Atlanta, HQ.

Job Purpose:

Our Marketing Cloud Product Owner will be responsible for leading the strategy, management, and execution of our Salesforce Marketing Cloud platform. This role is a blend of product ownership and hands-on technical expertise—owning the roadmap, delivering innovative marketing solutions, and ensuring campaigns are executed flawlessly. As the Marketing Cloud Product Owner, you will collaborate closely with fellow product owners, architects, and administrators to ensure seamless integration and a consistent stakeholder experience across all Salesforce solutions

Job Responsibilities:

  Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
  Develop and maintain the platform roadmap in alignment with business goals.
  Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
  Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
  Evaluate and integrate new AI-driven features and marketing innovations.
  Configure data extensions, segmentation, and personalization logic.
  Set up and maintain reusable assets such as content blocks, templates, and automations.
  Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
  Conduct A/B and multivariate tests to improve campaign effectiveness.

Additional Responsibilities & Qualifications:

• Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
• Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
• Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
• Evaluate and integrate new AI-driven features and marketing innovations.
• Configure data extensions, segmentation, and personalization logic.
• Set up and maintain reusable assets such as content blocks, templates, and automations.
• Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
• Conduct A/B and multivariate tests to improve campaign effectiveness.

Work Experience:

5-10 years of related job experience.

Education:

Bachelor's Degree

What We Offer

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits, 401k, paid time off and tuition reimbursement.

About Veritiv

Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit www.veritiv.com and connect with the Company on LinkedIn.