Marketing Strategy & Operations Specialist

Job Description

The Marketing Strategy and Operations Specialist plays a key role in executing and coordinating enterprise marketing initiatives across Dimmitt Automotive Group’s automotive, powersports, and marine dealership portfolio. This position supports marketing operations through digital asset management, dealership marketing support, Dimmitt.io administration, vendor coordination, CRM and email marketing initiatives, and marketing calendar management. 

Responsibilities

• Serve as the primary steward of Dimmitt.io, Dimmitt’s internal marketing platform.

• Maintain accurate and organized budgets by campus and by medium.

• Conduct website audits and online mystery shops to identify areas of opportunity.

• Review vehicle merchandizing to identify conversion and speed-to-market gaps.

• Manage website support/change requests and issue resolution with digital partners/providers.

• Coordinate and track OEM co-op documentation and submissions by eligible brand.

• Update Quarterly Marketing Plan portals as directed for required OEMs.

• Organize and curate digital photography, videography, and marketing assets.

• Coordinate CRM communications and email marketing campaigns.

• Assist with campaign scheduling, audience selection, testing, and reporting.

• Coordinate monthly organic social media calendars via Sprout Social.

• Monitor engagement trends and communication opportunities.

Company Description

Take the wheel of your career — amazing opportunities await at Dimmitt Automotive Group!

Join a fourth-generation, family-owned organization and recognized employer of choice, proudly serving the Tampa Bay community for over 100 years.
 We’re not just hiring — we’re building careers. Enjoy a people-first culture, competitive benefits, and real opportunities to grow.
If you’re ready to take the next step, this could be the opportunity you’ve been waiting for!

Benefits

• Medical
• Health Savings Account
• Telehealth
• Dental
• Vision
• Basic Group Life and AD&D – Employer Provided
• Voluntary Life Insurance – Employee / Spouse / Child(ren)
• Long Term Disability
• Short Term Disability
• Accident/Critical Illness
• 401(K) - 3% Company Match on First Day of Enrollment / 10% vested after 1 year and 100% vested after 2 years

Wait, there’s more!

• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Associate Discounts on Vehicle Purchases, Parts, and Service