Marketing Specialist Senior - Institutional Asset Management (IAM)

PNC Bank

Washington, DC

JOB DETAILS
SKILLS
Business-to-Business (B2B) Marketing, Campaigns, Communication Skills, Content Development, Digital Media, Email Campaign, Financial Services, Institutional Asset Management, Marketing, Marketing Campaign, Marketing Strategy, Newsletter, Online Marketing, Performance Analysis, Performance Tuning/Optimization, Project Tracking, Project/Program Coordination, Social Media, Target Marketing, Thought Leadership, Webinar
LOCATION
Washington, DC
POSTED
2 days ago

This Senior Marketing Specialist supports Institutional Asset Management by leading integrated marketing campaigns focused on target audiences and key segments.
Responsibilities include developing content for newsletters, email campaigns, and thought leadership, managing digital and social media strategies, and executing webinars and engagement programs.
They oversee project coordination, partner with vendors, and analyze campaign performance to optimize results.
Ideal candidates have 3+ years of B2B marketing experience, strong communication skills, and knowledge of digital marketing strategies.
Qualifications include a bachelor’s degree, prior experience in financial services preferred, and proficiency in marketing tools and content creation.
This role offers a competitive salary, benefits, and opportunities for professional growth within a collaborative, inclusive culture.

About the Company

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PNC Bank