Marketing Specialist

Rice Companies is looking for a Marketing Specialist to join the team at our Sauk Rapids, MN, headquarters! The Marketing Specialist plays a key role in supporting the Director of Marketing and the team in the development and execution of marketing plans and functions for the company. This role supports marketing collateral, sales support, internal communication, marketing research, analytics, and administrative support. This position also creates graphic designs, writes content for various marketing purposes and is hands-on in various aspects of marketing while contributing to the overall success of the company's marketing initiatives.

The ideal candidate will have a wide range of experience in marketing, including brand management, digital marketing, written and graphic content development, marketing sales support, and marketing operations. This role combines creativity with actionable results.

Key Accountabilities:

• Execute and track marketing efforts and tactics while following brand guidelines and strategies.
• Create clear and engaging communications and graphic designs for various marketing needs, including newsletters, marketing emails, web, and marketing material (print and digital).
• Coordinate, write, design graphics, and execute monthly internal email newsletters and intranet content.
• Coordinate, create, and update digital signage content, channels, and playlists across all locations.
• Support marketing material for sales, including campaign materials (emails, landing pages, mailers, etc.). Includes designing graphics and writing marketing content.
• Manage the inventory of marketing materials, supplies, and promotional items (which also includes the marketing material needs of sales, operations, and human resources). Order, maintain, and coordinate promotional swag, apparel, and crew materials. Order company print materials and business cards. Create artwork, proofs, and mock-ups for material and promotional items for vendors. Track updates for marketing materials and correspondence with team members.
• Track, maintain, and update marketing databases, company statistics, and project information across all necessary platforms and materials. Keep an accurate and up-to-date inventory of photos and videos. Maintain the archival process for all video, multimedia, and publishing projects. Manage and update the marketing digital asset management software and data. Track project data and develop project references and employee bios.
• Develop and execute digital marketing efforts including SEO tactics, ads, digital screens, and content, leads, and other sales-related outcomes from events.
• Support vendor relations by coordinating and tracking third-party marketing vendors, as needed.
• Prepare marketing reports and metrics using various platform data and insights.
• Support the marketing team with administrative tasks and marketing operations functions.
• Collaborate with cross-functional teams, including sales, human resources, and operations, to develop graphic designs and content for the company's needs.
• Stay informed on relevant industry guidelines, trends, and best practices.
• Additional duties as assigned.

Qualifications:

• Associate's or bachelor's degree in Mass Communications, Marketing, Business Sales, or related.
• Minimum of 2 years of relevant job experience.
• Proficient with MS Office Suite (Outlook, Word, Excel, PowerPoint).
• Proficient with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Express)
• Experience with Adobe After Effects, Premiere Pro, Final Cut Pro, and other video editing software is a plus.
• Strong written and verbal communication skills.
• Strong attention to detail and ability to multitask.
• Strong project management skills.
• Experience with WordPress, HubSpot, Content Management Systems (CMS), Customer Relationship Management Systems (CRM), SEO Tools, Intranets, and Analytic Tools.
• Basic knowledge of graphic design and video editing software is a plus.

Benefits:

With competitive pay, family-forward benefits and a little fun mixed in, Rice Companies works to build a team that's second to none.

• Medical and Dental Insurance (select employee-only premiums are 100% company paid)
• Life Insurance
• 401K w/Employer Match
• Paid Time Off (PTO)
• Paid Holidays
• Career Training and Development

The anticipated annual salary range for this position is $55,000.00 - $65,000.00 depending on experience.