MARKETING SPECIALIST

Position Overview:

- Provide strategic marketing consultation and guidance to various clients. - Partner with the Marketing Manager and/or Director to build marketing plans. - Drive, implement, monitor, and measure results of marketing activities to advance the organization's mission, strategic plan, and business objectives. - Involved in the strategic evaluation and tactical execution of marketing activities, including advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. - Demonstrate strong understanding of marketing, critical thinking, and strategic counseling. - Conduct competitive landscape assessments and provide recommendations. - Represent the organization internally and externally. - Demonstrate project management skills and manage projects through the entire project life cycle. - Proactively seek opportunities to build and improve positive relationships with colleagues, leaders, and experts. - Act independently to drive functional strategies forward to advance the organization's mission, strategic plan, and business goals. - Build credibility with peers and internal stakeholders. - Assess opportunities for improvements and demonstrate willingness and ability to adapt to change.

Skills: Additional Experience and/or Qualifications:

• Broad-based knowledge of marketing strategies.
• Strong leadership, problem-solving, critical thinking, active listening, and quantitative skills.
• Persuasive oral and written communication skills.
• Project management and presentation skills.
• Interpersonal skills and proven execution ability, including digital marketing experience preferred.
• Ability to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
• Comfortable in a fast-paced and changing environment.
• Ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
• Ability to work independently and collaboratively to prioritize and drive forward multiple projects.
• High personal motivation supporting a strong work ethic, flexibility, and creativity.
• Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
• Positive influence on others.
• Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Required:

• Strong writing and editing skills.
• Experience contributing to and/or managing a content library.

Preferred:

• Experience with proposal development and RFP responses.
• Experience with an RFP-specific content management system, like Responsive.
• Experience in Workfront.
• Healthcare marketing experience.