Brand Marketing (Branding), Campaigns, Communication Skills, Content Development, Content Management, Detail Oriented, Event Management, Market Research, Marketing, Marketing Campaign, Marketing Software, Marketing Strategy, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Performance Analysis, Presentation/Verbal Skills, Project/Program Management, Promotional Programs, Social Media, Strategic Planning, Team Player, Trend Analysis, Writing Skills
Our client, a marketing company, is seeking a Marketing Specialist to join their team in Meriden, Connecticut. The ideal candidate will have experience in executing marketing campaigns and analyzing their effectiveness. This role will involve working closely with various departments to enhance brand awareness and improve customer engagement.
The Marketing Specialist will be responsible for creating and managing content across multiple platforms, conducting market research, and assisting in the development of marketing strategies. This position is contract-based and requires strong communication skills and a passion for marketing.
Responsibilities
- Develop and implement marketing campaigns
- Analyze campaign performance and provide insights
- Coordinate with design and content teams for promotional materials
- Conduct market research to identify trends and opportunities
- Manage social media accounts and engage with followers
- Assist in organizing promotional events and campaigns
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 2 years of experience in a marketing role
- Proficient in digital marketing and analytics tools
- Strong written and verbal communication skills
- Ability to work collaboratively in a team environment
- Detail-oriented and able to manage multiple projects
Benefits
- Competitive salary
- Flexible working hours
- Opportunity for professional development
- Access to marketing software and tools
- Networking opportunities within the industry
- Potential for contract extension based on performance