Marketing Specialist - Industrial Equipment & Automation Division

Job Description:

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories.  ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Job Description

The Marketing Specialist supports the development and execution of marketing initiatives that drive awareness, adoption, and profitable growth for assigned products and solutions. This role works closely with the Marketing Manager, Product Managers, and cross-functional teams to execute campaigns, maintain marketing assets, and support go-to-market activities.

This position is ideal for a marketing professional looking to grow their experience in product marketing within a B2B environment. The role provides exposure to product strategy, customer insights, and campaign execution, with opportunities for increased ownership over time.

How you will Make an Impact:

Campaign & Content Management

• Support assigned product families by maintaining accurate and up-to-date marketing content across channels.
• Assist with go-to-market activities for new product launches, including campaign execution and content development.
• Partner with agencies and internal teams to execute marketing campaigns for both new and existing products.
• Review and coordinate social media posts, newsletters, articles, and other marketing content to ensure alignment with brand standards.

Travel as needed to support video and photography asset capture, customer visits, and select trade shows. Up to 20–25% travel.

Customer & Sales Support

• Participate in customer insight and VOC activities to help inform marketing and product initiatives.
• Support sales teams and distribution partners by helping develop and maintain sales tools and field materials.
• Attend regional events as a brand representative alongside team members to gather feedback and support relationship building.

Trade Show & Event Coordination

• Assist with trade show and event preparation, including coordinating materials, displays, and logistics.
• Support on-site trade show execution as part of a broader team.

Digital & Collateral Maintenance

• Update and maintain website content, ensuring accuracy and consistency.
• Help manage marketing collateral and ensure materials remain current and aligned with brand messaging.

Project Coordination

• Support campaign timelines by coordinating tasks, assets, and deliverables with internal teams and external partners.
• Manage individual assignments while contributing to larger, team-led projects.

Qualifications

• Strong written and verbal communication skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Interest in learning technical product lines and translating features into customer-focused messaging.
• Bachelor’s degree in business or marketing (or related field).
• 2–4 years of experience in a product-based, B2B marketing environment (or equivalent experience).
• Organized, detail-oriented, and eager to learn.
• Proficiency with Microsoft Office and common collaboration tools.
• Willingness to travel 25%.

Future Growth:

This role offers hands-on experience in product marketing and exposure to product lifecycle management, campaign strategy, and customer insights. It is well-suited for someone interested in developing toward advanced marketing or product-focused roles over time.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.

Why ITW Welding?

Here’s what we offer to help you build the future you want:

• Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future.
• Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters.
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.
• Family-Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey.
• Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development.

At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. Join us and build a career that makes a difference!

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.