Marketing Specialist

Innovative Ink Publishing, an imprint of Kendall Hunt Publishing, Higher Education Department, is looking for an enthusiastic Marketing Specialist to join our team to provide creative ideas and assistance in achieving our goals. The Marketing Specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization. This role involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels. This position will work in the home office in Dubuque, Iowa. Salary commensurate with experience.

Who Is Kendall Hunt Publishing?

Throughout its history, Kendall Hunt Publishing has grown with an emphasis on its employees, fearlessness in innovation, and a strong grip on its values. Today, Kendall Hunt continues to expand by growing its number of educational products, creating new companies, and extending its services across the country and beyond. Innovative Ink Publishing is the imprint of Kendall Hunt Higher Ed, specializing in both niche, lower-enrollment academic titles and all corporate and retail titles. Through diversity and willingness to adapt to the ever-changing publishing industry, Kendall Hunt is a company dedicated to growing with the public to best serve the people of the community.

When you work at Kendall Hunt, you immediately notice the collaboration, friendliness, and a sense of purpose amongst our employees. Our customers, students, authors, and other outside contacts are always our top priority. We are constantly uncovering new sales channels for current product lines or finding new products to sell to current customers. Join our team of evolving employees to help us maintain our competitive edge in the industries we serve. www.kendallhunt.com

In A Typical Work Week as a Marketing Specialist, You Will...

• Coordinate and support the execution of adoption campaigns for academic titles
• Develop and deploy marketing campaigns across digital, email, print, and social media channels and maintain a consistent tone and voice
• Support marketing initiatives for retail efforts, including book signings, events, promotions, and partnerships
• Assist with outreach efforts such as awards submissions, podcasts, and media placements
• Assist in researching and developing retail marketing strategies to increase consumer visibility, sales and the latest industry news
• Support promotional approaches that enhance point-of-sale effectiveness and retail presence
• Contribute and Manage day-to-day social media activity, including content creation, scheduling, posting, and audience engagement
• Fulfill internal requests related to author marketing and promotional initiatives
• Monitor project timelines and ensure timely execution of deliverables
• Maintain organized documentation and reporting on campaigns, projects, and author activities

Characteristics of Who Kendall Hunt Looks for in a Marketing Specialist, You are...

• Someone who understands expectations and feels empowered to contribute ideas, identify opportunities for growth, and complete responsibilities in an environment that fosters creativity, innovation, with measured results
• Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
• Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
• Someone who can identify new opportunities for growth and engagement
• Someone who has strong communication skills, both written and verbal, are a must
• Someone who maintains an optimistic, solution-oriented mindset, focusing on ideas, opportunities, and constructive problem-solving rather than obstacles

Available to work out of our Dubuque, Iowa home office - this is not a remote position

Why Us? We Understand It's More Than Just a Job!

Choosing a career path can be one of the most important decisions in one's life. Work is part of a person's identity. People need compelling reasons to remain at a job and a company day after day, year after year. As you consider a career change, we understand that the benefits an employer offers are just as appealing as the job itself.

Our companies offers:

• Job Stability. Kendall Hunt and their family of companies have been around for over 80 years
• Career Growth. Gain some great experience to promote to higher roles - many of our leadership and upper management staff worked their way up in our family of companies
• Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
• Generous company match on 401(k) plan, as well as profit sharing
• 15 days PTO at hire, plus paid holidays
• Scholarship and tuition reimbursement

HRDept@kendallhunt.com

An Equal Opportunity Employer