Sign upLog in

Marketing Specialist - Brix Cannabis

Eastbound Collective

New Britain, CT

Apply
JOB DETAILS
JOB TYPE
Full-time
SKILLS
Adobe Creative Suite, Advertising, Alliance/Partner Management, Analysis Skills, BRiX, Blog, Brand Marketing (Branding), Campaigns, Click Through Rate (CTR), Communication Skills, Community Support, Competitive Research, Consumer Branding, Consumer Goods and Services, Consumer Packaged Goods, Content Development, Customer Conversion, Customer Experience, Customer Relations, Database Administration, Develop and Maintain Customers, Driver's License, Email Campaign, Email Management/Administration, Email Marketing, Event Management, Facebook, Google Analytics, Google Search Engine, Internet Search, Journalism, Keyword Research, Leadership, LinkedIn, Marketing, Marketing Campaign, Marketing Communications, Media Sales, Metadata, Metrics, Multiplatform/Cross-Platform, Multitasking, Online Communities, Online Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Marketing, Product/Service Launch, Project/Program Management, Promotional Programs, Regulatory Compliance, Retail, Retail Channel, Return on Investment (ROI), Schedule Development, Search Engine Optimization (SEO), Search Ranking, Social Media, Strategic Planning, Team Player, Time Management, Trend Analysis, Visual Communication, Web Analytics, Website Conversion, Website Traffic, Wholesale Industry, Willing to Travel, Writing Skills
LOCATION
New Britain, CT
POSTED
6 days ago
Reports To: Director of Wholesale & Marketing

Location: On-Site

Salary: $45,000/year

Position Overview:
We are seeking a creative, analytical, and highly motivated Marketing Specialist to join our 
growing cannabis team. This role will be responsible for executing and optimizing 
marketing initiatives that drive brand awareness, customer engagement, SEO growth, and 
revenue across retail and wholesale channels.
The ideal candidate has experience in cannabis, alcohol, or consumer packaged goods 
(CPG), understands digital trends and compliance considerations within regulated 
industries, and thrives in a fast-paced, collaborative environment. This position reports 
directly to the Director of Wholesale & Marketing and plays a key role in shaping the 
brand’s digital presence, community engagement, and overall customer experience.

Key Responsibilities:

Digital Marketing, SEO & Campaign Management
  •  Assist in planning, executing, and optimizing digital marketing campaigns across email, social media, sales, and web platforms 
  • Support the development of integrated marketing strategies for product launches, promotions, and brand initiatives 
  •  Monitor campaign performance and adjust strategies to maximize engagement, traffic, and ROI 
  • Implement and manage SEO strategies including keyword research, on-page optimization, blog optimization, metadata updates, and content structuring to improve organic search visibility 
  • Monitor website performance and search rankings using analytics and SEO tools to identify growth opportunities 
Social Media Management & Content Creation
  • Manage and maintain social media channels including Instagram, Facebook, LinkedIn, TikTok, Reddit, and emerging platforms 
  • Create, schedule, and publish engaging content aligned with brand voice and compliance standards 
  • Engage directly with online communities by responding to comments, DMs, reviews, and customer inquiries in a timely and professional manner 
  • Build relationships with consumers, creators, influencers, and local cannabis communities to strengthen brand loyalty and awareness 
  • Track trends, audience insights, and competitor activity to support growth opportunities and cultural relevance 
  • Develop compelling digital content including graphics, photography, short-form video, blogs, email copy, SEO-driven web content, and promotional materials 
  • Collaborate with internal teams and external vendors to produce high-quality branded assets 
  • Maintain consistent visual identity and messaging across all platforms
Email Marketing & CRM
  • Build and manage email marketing campaigns and customer communication flows
  • Segment audiences and maintain customer databases for targeted outreach 
  • Analyze campaign metrics including open rates, click-through rates, conversions, and customer engagement trends 
Analytics & Reporting
  • Track and report on website traffic, SEO performance, social engagement, campaign performance, and digital KPIs 
  • Use analytics tools to identify trends and provide actionable recommendations 
  • Prepare weekly and monthly performance reports for leadership
Event & Community Coordination
  • Support community outreach initiatives, events, pop-ups, and brand activations 
  • Represent the brand professionally at industry events, networking opportunities, and community engagements as needed 
  • Assist in developing partnerships that strengthen local market presence and consumer connection
Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field 
  • 1–3 years of digital marketing experience in cannabis, alcohol, CPG, or related industries 
  • Strong understanding of social media strategy, SEO, email marketing, community management, and digital advertising 
  • Experience with marketing and analytics platforms such as Google Analytics, 
  • Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, SEMrush, Ahrefs, or similar tools 
  • Excellent written, verbal, and visual communication skills 
  • Highly organized with the ability to manage multiple projects and deadlines 
  • Proficiency in Canva and/or Adobe Creative Suite preferred 
Requirements
  • Must be able to work on-site full-time 
  • Must be legally eligible to work in the cannabis industry where applicable 
  • Valid driver’s license, reliable personal vehicle, and ability to travel locally as needed for events, retail visits, vendor meetings, and brand activations 
  • Flexibility to attend occasional evening or weekend events

Powered by JazzHR

About the Company

E

Eastbound Collective