Job Posting Title:
Marketing SpecialistDepartment:
Community ServicesLocation:
415 SILVER AVE SWPay Range:
$54,018.00 - $85,363.00Close Date:
July 28, 2026Employees at Bernalillo County enjoy the ability to team up with each other to build a high quality of life for our county residents, communities, and businesses. In addition to being an organization with a strong focus on work-life balance, building a culture of flexibility, learning, and belonging the County offers many benefits. Employees of Bernalillo County enjoy many thoughtful rewards such as, but not limited to generous leave accruals; career development opportunities; remote & flex-work options as appropriate; longevity pay; education assistance program; health benefits; lucrative retirement; and so much more.
The Marketing Specialist is responsible for developing, implementing, and managing strategic marketing, advertising, and public outreach initiatives that enhance Bernalillo County brand awareness, strengthen constituent engagement, and support organizational growth and community impact. This role combines creative storytelling with data-driven decision-making to plan, execute, and evaluate (or reset) innovative marketing campaigns across digital, print, social media, and traditional communication channels. The Marketing Specialist ensures brand consistency and integrity across all county communications while promoting government transparency, accessibility, and public trust. This position serves as a key resource for communicating county services, events, and objectives. This person closely collaborates with internal departments, external partners, elected officials, and community organizations to strategically enhance awareness of the County’s work. The Marketing Specialist also works closely with the event staff to develop and implement communication strategies to increase public awareness, encourage participation, and strengthen relationships between Bernalillo County and the communities it serves. This role also monitors marketing performance metrics, evaluates campaign effectiveness, and recommends improvements to maximize engagement and return on public fund investment.
DUTIES AND RESPONSIBILITIES
*The above information is intended to outline the general nature and scope of the duties required for this position. It is not an exhaustive list and may vary depending on specific job assignments and responsibilities.
MINIMUM QUALIFICATIONS
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Two (2) years of related work experience in marketing, advertising, campaign development, and implementation.
*Any equivalent combination of related education and/or experience may be considered for the above requirements.
SUPPLEMENTAL INFORMATION
PREFERENCES
• Master’s degree preferred.
SCREENING AND COMPLIANCE
The offer of this Bernalillo County position requires compliance with the following:
• Successful completion of a post-offer employment medical examination.
• Adherence to all County safety guidelines.
• Complete all FEMA training(s) assigned to this position.
• Possession of a valid New Mexico driver’s license by the date of hire and maintenance of a valid license while employed in this position.
• Complete required supervisor training, if applicable.
WORKING CONDITIONS
• Most essential job duties are performed indoors in climate-controlled environment.
• Primary work surface is even, dry, carpeted or tiled floor.
• Attendance at evening meetings may be required.
• Works alone primarily, with or without directions. Works with a group at times, and with a select team at times.
EQUIPMENT, TOOLS, AND MATERIALS
• Equipment typically used in the performance of office duties includes telephone, computer, printer, and copy machine.
• Various forms of paperwork are handled in performance of essential job duties.