Brand Strategy, Budget Management, Campaigns, Cross-Functional, Mentoring, Multiplatform/Cross-Platform, Organizational Skills, Performance Metrics, Presentation/Verbal Skills, Quality Control, Social Media, Social Media Marketing, Sports, Storytelling, Strategic Planning, Time Management, Trend Analysis, User Documentation, Willing to Travel
Introduction
We’re looking for a Social Lead & Strategist on our Brand Initiative’s team. In this role, you’ll shape the social vision for our golf and tennis initiatives, driving the creative direction, strategic planning, and day-to-day execution that bring these sports to life across platforms. You’ll champion our brand voice and craft content that resonates with our consumers. This is a chance to define how our brand shows up in two of the most tradition-rich yet rapidly evolving sports, blending cultural insight, creative excellence, and strategic clarity to build a social presence that stands out.
Required Skills & Qualifications
- Develop and maintain a comprehensive social media strategy aligned with brand and business objectives.
- May have weekend hours depending on events. Some travel may also be required. Ability to be flexible with schedule is a must.
- Ability to create briefs and partner with external agencies partners.
- Define platform-specific goals, KPIs, and content approaches.
- Identify emerging trends, platform updates, and audience behaviors to inform strategy.
- Create long-term roadmaps for campaigns, content pillars, and brand storytelling.
- Prior work experience at client or in client's Industry.
- Applicants must be able to work directly for Artech on W2.
- Experience with agency partnerships.
- Proficiency in succinct briefing, ability to manage budgets, and manage on the ground work.
- Manage, mentor, and support a team of social media specialists, coordinators, and content creators.
Day-to-Day Responsibilities
- Oversee workflows, deadlines, and quality control for all social deliverables.
- Collaborate with Brand, creative, comms and all cross functional teams to ensure cohesive messaging.
- Guide the creation of engaging, on-brand content across all platforms.
- Ensure consistency in voice, tone, and visual identity.
- Approve content calendars, campaign concepts, and creative assets, in partnership with cross functional teams.
Company Benefits & Culture
- Comprehensive benefits package.
- Opportunities for professional development.
- Inclusive and dynamic work environment.
For immediate consideration please click APPLY to begin the screening process with Alex.