Marketing & Sales Director – Acti‑Kare of New Tampa

• Develop and execute a comprehensive sales strategy to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and maintain strong relationships with referral partners, including hospitals, rehabilitation centers, physicians, senior living communities, and community organizations.
• Oversee lead management and conversion processes, ensuring timely follow‑up and high conversion rates from inquiry to client onboarding.
• Conduct in‑person consultations with prospective clients and families to assess needs and present tailored care solutions.
• Collaborate with marketing to optimize campaigns, events, and outreach activities that generate qualified leads.
• Track and report on sales performance, pipeline activity, and ROI from marketing initiatives.
• Represent Acti‑Kare at local networking events, chamber of commerce meetings, senior fairs, and community activities to promote brand awareness.
• Maintain CRM data accurately in Acti‑Link, ensuring all leads, activities, and outcomes are documented for reporting and analysis.
• Train and mentor any sales support staff or care coordinators in best practices for consultative selling.

• Monthly New Client Acquisitions: Target of X new clients per month (to be defined based on territory goals).
• Monthly Billable Hours Growth: Achieve X% growth in total client billable hours month‑over‑month.
• Lead-to-Consultation Conversion Rate: Minimum 40–50% of qualified leads converted to consultations.
• Consultation-to-Client Conversion Rate: Minimum 60–70%.
• Referral Partner Engagement: Minimum 10–15 quality contacts/visits per week.
• Community Presence: Attend at least 2–3 networking or community events per month.

• Competitive salary for the home care sector and scope of the role.
• Performance-based bonus and commission opportunities tied to sales results.
• On‑Target Earnings (OTE): Strong earning potential for high performers.
• Benefits: Mileage reimbursement, paid time off, performance incentives, and opportunities for professional development.

• Proven success in consultative sales (minimum 3–5 years), preferably in home care, healthcare services, senior living, or related industries.
• Strong networking and relationship‑building skills with the ability to engage both B2C and B2B audiences.
• Experience managing a sales pipeline in a CRM environment; Acti‑Link or similar preferred.
• Excellent communication and presentation skills with high emotional intelligence.
• Results‑driven mindset with a track record of meeting or exceeding sales targets.
• Ability to work independently while aligning with the company’s mission and brand values.
• Knowledge of the Tampa market and local senior care landscape is a plus.

• Strategic Thinking – Able to design and execute an effective growth strategy.
• Relationship Management – Builds trust and credibility quickly with clients and partners.
• Negotiation Skills – Capable of closing sales while maintaining win‑win outcomes.
• Emotional Intelligence – Understands the sensitive nature of home care decisions.
• Self‑Motivation – Works proactively without constant supervision.
• Community Engagement – Comfortable representing the company in public forums.

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