Marketing Program Support Specialist

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China.

Marketing Program Support Specialist

Hayward Industries. (NYSE "HAYW" is the largest manufacturer of residential swimming pool equipment globally, with a significant presence in the commercial pool market that is continuously growing.

Headquartered in Charlotte, North Carolina, Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment, including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control, and energy solutions at our company-owned facilities in North Carolina, Tennessee, Arizona, Rhode Island, Spain, and China. We have distribution facilities in France, Canada, and Arizona.

For 100 years, Hayward has been enhancing pool ownership by manufacturing cutting-edge, advanced pool and spa equipment. Hayward listens to our customers' needs and ensures they are implemented during the design and manufacturing process. The goal is to become the preferred brand of choice with every residential and commercial swimming pool and spa.

Position Overview

The Marketing Program Support Specialist will drive customer satisfaction and foster long-term relationships through innovative loyalty programs. This role offers the opportunity to work collaboratively across teams, leverage customer insights, and create meaningful experiences that reflect our commitment to diversity, equity, and inclusion.

Key Responsibilities

• Maintain loyalty program membership within the customer administration portal, including adding, updating, and removing member accounts
• Validate and apply eligible sales to member accounts, ensuring accurate point allocation and reconciliation
• Monitor and manage Help Desk tickets, coordinating with internal teams and following up with customers to ensure timely resolution
• Provide responsive, day-to-day customer support to loyalty program members, addressing inquiries and resolving issues efficiently
• Process member redemptions and fulfill orders through the Hayward Products storefront
• Review customer marketing submissions and take appropriate action to approve or reject based on program guidelines
• Execute and support marketing and promotional activities across programs, ensuring consistent communication and direct customer engagement to drive participation and satisfaction

Qualifications

• 2+ years of experience in a customer-facing role focused on loyalty, satisfaction, or program management.
• Strong analytical skills to interpret customer data and identify trends
• Familiarity with CRM systems and loyalty platforms (advanced Excel skills are a bonus)

Experience with customer lifecycle mapping or marketing automation journeys (e.g., onboarding engagement retention advocacy).

Desired Attributes

• Bachelor's degree in marketing, Business, or related field (or equivalent experience)
• Collaborative mindset, with experience working across departments to achieve shared goals.
• Excellent communication skills and the ability to build relationships with diverse customers and colleagues.

Why Join Hayward?

At Hayward, you'll be part of a forward-thinking marketing organization focused on delivering exceptional customer value and growing a strong, loyal network of professional partners. This is a high-impact role with the opportunity to shape one of the most important customer-facing programs in our company.