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Marketing - Product Marketing Manager

Franklin Energy

Port Washington, Wisconsin

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JOB DETAILS
SALARY
$120,000–$138,000
LOCATION
Port Washington, Wisconsin
POSTED
12 days ago
Franklin Energy is redefining the clean energy future as the only integrated provider of comprehensive solutions, combining unmatched expertise in strategic consulting, program delivery, product solutions, and design/build services. Powered by our advanced AI-driven technology platforms, we deliver seamless, tech-driven support across the entire energy service ecosystem to accelerate impactful change and ensure an unmatched customer experience. Since 1994, Franklin Energy has been a trusted partner in protecting communities and our planet, paving the way for a sustainable future for all. Learn more at www.franklinenergy.com and join us in leading the clean energy revolution.

Position Summary

The Product Marketing Manager (PMM) owns how products are understood, valued, and adopted by stakeholders and the market. This role translates product strategy and capabilities into clear product opportunity, functionality, positioning, messaging, and go-to-market direction that enables sales teams, partners, customers, and internal stakeholders including marketing to understand why a product exists, who it is for, and how it should be used.

The PMM is a product-adjacent, strategy-led role. While the PMM does not directly own marketing campaign execution or ongoing marketing communications, they do own oversight and direction of execution for the collaborative development and delivery of products, product assets, sales enablement, and training. The PMM ensures product-related assets and materials are accurate, consistent, and aligned with product and market strategy.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.
  • Product Positioning & Messaging
    • Own product positioning, value propositions, and messaging frameworks.
    • Define target customers, personas, use cases, and differentiation.
    • Serve as the source of truth for product narrative and market intent across internal and external audiences.
  • Go-to-Market Strategy & Launch Direction
    • Own go-to-market strategy, positioning and launch plans for new products and major updates.
    • Define launch goals, sequencing, readiness requirements, and success metrics.
    • Collaborate with Product Management and Program Management (where applicable) to ensure product relevance, launch readiness, and execution alignment.
  • Product Assets, Sales Enablement & Training Ownership
    • The PMM owns oversight of execution for all product-related assets, sales enablement materials, and training programs.
    • Product packaging
    • Product catalogs
    • User guides, installation guides, and specification sheets
    • Product photography, infographics, and instructional / how-to videos
    • Sales playbooks, battle cards, sell sheets, enablement guides, and case studies
    • PowerPoint presentations related to products, markets, and customer segments
    • Trade show assets including banners, booth graphics, signage, and supporting collateral
    • Sample advertisements and templated promotional assets
    • Product content for AMConservation.com, Trade Ally Supply website, and Smart Commerce Supply website
    • Training materials and curricula for internal teams, partners, and customers
      • The PMM is responsible for defining requirements, priorities, and success criteria for these assets; overseeing their development and reviewing and approving them for accuracy and readiness; and educating the internal and external stakeholders including Business Development, Sales, and customers on product intent and use cases.
  • Market, Customer & Competitive Insight
    • Conduct market, customer, and competitive research to inform product development, positioning, and go-to-market decisions.
    • Track adoption, customer feedback, and market response post-launch.
    • Provide actionable insights to Product Management to inform roadmap and portfolio decisions.
  • Cross-Functional Collaboration
    • Partner closely with Product Managers to align product strategy and market strategy.
    • Collaborate with Program Management in wholesale commerce contexts to ensure readiness and adoption.
    • Advise, educate, and inform Marketing teams responsible for campaign planning and execution.
    • Lead product-related training for Sales, partners, and customers, either directly or through structured enablement programs.

Explicit Non-Responsibilities
  • Marketing campaign planning and exe

About the Company

F

Franklin Energy

WE IMPLEMENT BUSINESS AND RESIDENTIAL ENERGY EFFICIENCY PROGRAMS FOR OUR UTILITY CLIENTS.

With over two decades in the energy efficiency landscape, Franklin Energy is the industry expert in program administration and implementation for utility clients across the nation. We pinpoint value-driven solutions and deliver goal-focused results for ranging program markets, from business to residential to everything in between.

COMPANY SIZE
100 to 499 employees
INDUSTRY
Other/Not Classified
FOUNDED
1994
WEBSITE
http://www.franklinenergy.com/