Marketing Performance Analyst

Marketing Performance Analyst

This position is in-person at our Corporate Office in Farmington Hills, MI, and is not eligible for remote work.

THE ROLE

This role is for someone who is comfortable working with data and equally comfortable presenting it to an owner. You will own the analytics function for our marketing department, which includes building and maintaining the KPI framework, producing regular reporting, and translating performance data into clear recommendations. A secondary but meaningful part of this role involves handling routine internal and external calls and performance reviews professionally and independently.

WHO YOU ARE

You have experience in a marketing analytics or reporting role and you know how to make data useful to people who are not in the weeds with you. You build reporting systems that get used consistently, not just once. You are organized, detail-oriented, and you follow through.

You are also comfortable in a professional conversation with a client and internal stakeholder. You come prepared, you communicate clearly, and you know when something needs to be escalated. You work well on a team that has defined roles and high standards, and you take ownership of your work without constant supervision.

Multifamily Residential Marketing experience is a preferred, but not required.

WHAT YOU WILL DO

Analytics & Reporting

• Support marketing cost and lead performance analysis
• Partner with the Marketing Manager to establish and maintain KPI measurement standards across the portfolio
• Build and maintain monthly benchmarking reports
• Deliver weekly owner-facing performance summaries
• Distribute reporting to internal team member
• Learn and understand Yardi reporting functions and dashboards to a high level of proficiency

Marketing Recommendations

• Translate performance data into clear, actionable recommendations
• Identify trends across the portfolio and bring them forward proactively
• Partner with the Marketing Manager to support data-backed strategy decisions
• Provide insights to marketing and operations teams based on performance data

Owner Relations (Secondary)

• Handle routine owner calls independently and professionally
• Present performance summaries in a format that is clear and accessible to owners
• Recognize when something needs to be escalated and act on it promptly

Platform & Operations

• Rentcafe and website troubleshooting
• Marketing ticket triage and routing
• Project tracking across active campaigns
• Site visits for training and marketing audits
• Collaborate with regional managers and site teams to align reporting with leasing goals

Required:

• Bachelor's degree in marketing, communications, or related field, or equivalent work experience
• 2 to 4 years in a marketing analytics or reporting role, preferably in multifamily or real estate
• Strong Excel skills with experience building and maintaining reports
• Proficiency with marketing analytics tools including Google Analytics, ad dashboards, and CRM reporting
• Ability to present data clearly to non-technical audiences
• Highly organized with the ability to manage multiple projects and deadlines
• Clear and professional written and verbal communication

What would make you a stand-out candidate:

• Familiarity with Yardi, Rentcafe, or major Multifamily platforms
• Experience building and maintaining recurring reports
• Client or owner-facing communication experience
• Google Analytics certification or equivalent
• Experience with Google Ads and PPC performance reporting
• Project coordination experience across multiple stakeholders

HOW YOU WORK

• You are results-driven and data-informed
• You communicate proactively, especially when something needs attention
• You ask good questions before drawing conclusions and present findings with confidence
• You adapt well to changing priorities and can hold a professional conversation with an owner without needing a script
• You are reliable, thorough, and easy to work with

JOIN OUR TEAM

This is a role with real visibility. You will work directly with Multifamily and Marketing leadership, interact with ownership groups, and have a hand in how the department measures and communicates its performance. If you are looking for a position where your work is seen and your contributions matter, this is a good fit.

WHO WE ARE

At Friedman Communities, we focus on identifying strategies to create value and community for our clients and residents. Creating Value Beyond Real Estate embodies everything our team members value.

We put people first, whether we are collaborating with teammates, supporting site staff, or engaging future residents. We act with urgency, move with purpose, and take full ownership of our work. We do not just follow templates. We think creatively, solve problems, and find smarter ways to elevate our brand and drive results.

Our goal in the marketing department is to execute marketing plans to their highest potential, while advising teammates and clients towards the best outcomes.

Friedman Real Estate is an Equal Opportunity Employer. Applicants are considered regardless of race, color, religion, creed, sex, pregnancy, family responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender status, veteran's status, genetic information, or status as a qualified individual with a disability or any other protected characteristic in accordance with applicable law.