Marketing Operations & Technology Manager

Marketing Operations & Technology Manager10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well‑being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting‑edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.Position SummaryThe Marketing Operations & Technology Manager will be the strategic architect of our marketing technology stack, responsible for designing, implementing, and optimizing automated workflows that drive customer acquisition, engagement, and retention. This role sits at the intersection of marketing strategy and technology execution, ensuring our MarTech ecosystem operates as a seamless, high‑performing engine that scales with our rapid growth.Platform Oversight & IntegrationOwn the complete marketing technology ecosystem, including CRM, marketing automation, email platforms, analytics tools, and customer data platformsDesign and maintain integrations between marketing tools, ensuring seamless data flow and unified customer experiencesEvaluate and implement new technologies to enhance marketing capabilities and operational efficiencyManage vendor relationships and contract negotiations for marketing technology platformsData Management & GovernanceEstablish data governance protocols for customer data collection, storage, and usage across all marketing platformsEnsure data quality and consistency across systems through regular audits and cleansing processesImplement tracking and attribution models to measure marketing performance accuratelyMaintain compliance with data privacy regulations (GDPR, CCPA, HIPAA)Campaign Automation DevelopmentDesign and build sophisticated marketing automation workflows for lead nurturing, customer onboarding, and retention campaignsCreate behavioral trigger campaigns based on customer actions, preferences, and lifecycle stageDevelop personalization engines that deliver relevant content and offers based on customer data and behaviorImplement advanced segmentation strategies for targeted messaging and improved conversion ratesCustomer Journey OptimizationMap and optimize customer journeys from awareness through advocacy, identifying automation opportunitiesBuild multi‑channel workflows that coordinate messaging across email, SMS, social media, and web experiencesCreate dynamic content systems that adapt messaging based on customer attributes and behaviorDevelop lead scoring and qualification models to optimize sales handoff processesMarketing Performance MeasurementBuild comprehensive reporting dashboards that track key marketing metrics, campaign performance, and ROIConduct regular performance analysis of automation workflows, identifying optimization opportunitiesImplement A/B testing frameworks for continuous improvement of campaigns and workflowsProvide actionable insights to marketing leadership on performance trends and recommendationsAttribution & Revenue TrackingDevelop multi‑touch attribution models to accurately measure marketing's impact on revenueTrack customer lifetime value and cohort performance across different acquisition channelsAnalyze conversion funnels and identify bottlenecks in the customer journeyCreate predictive models for customer behavior and campaign performanceOperational EfficiencyStreamline marketing operations through automation, reducing manual tasks and improving team productivityEstablish standard operating procedures for campaign creation, testing, and deploymentImplement quality assurance processes to ensure campaign accuracy and brand consistencyCreate training materials and documentation for marketing team on technology usage and best practicesScalability PlanningDesign systems and processes that can scale with rapid business growthPlan technology roadmap aligned with business objectives and growth projectionsEvaluate and recommend infrastructure improvements to support increased marketing volumeDevelop disaster recovery and backup protocols for critical marketing systemsCompetenciesExpert‑level proficiency in marketing automation platforms (HubSpot, Marketo, Klaviyo, Pardot)Advanced knowledge of CRM systems (Salesforce, HubSpot CRM, Pipedrive)Experience with customer data platforms (Segment, mParticle, Tealium)Proficiency in email marketing platforms and SMS marketing toolsStrong SQL skills for data extraction, analysis, and reportingExperience with analytics platforms (Google Analytics, Adobe Analytics, Mixpanel)Knowledge of data visualization tools (Tableau, Looker, Power BI)Understanding of data warehousing concepts and ETL processesAPI integration experience for connecting marketing tools and data sourcesBasic coding skills (HTML, CSS, JavaScript) for email and landing page developmentZapier/automation tool expertise for building workflow connectionsUnderstanding of tracking implementation (Google Tag Manager, pixels, UTM parameters)Strong analytical mindset with ability to translate data into actionable insightsExperience with A/B testing methodologies and statistical analysisUnderstanding of marketing attribution models and customer journey mappingAbility to develop KPIs and performance measurement frameworksExcellent project management skills with experience managing multiple initiatives simultaneouslyStrong communication abilities to work with technical and non‑technical stakeholdersExperience leading cross‑functional projects and managing vendor relationshipsAbility to train and support team members on technology usageEducation & Experience5‑7 years in marketing operations, marketing technology, or related rolesProven experience managing complex MarTech stacks in high‑growth environmentsDirect experience with marketing automation platforms (HubSpot, Marketo, Pardot, Klaviyo)Background in DTC, health/wellness, or subscription‑based businesses preferredPhysical RequirementsProlonged periods of sitting at a deskMust be able to lift up to 15 pounds at timesCommitment to DiversityAs an equal‑opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff is an integral and welcome part of a successful and ethical business.No Solicitation Policy10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third‑party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.#J-18808-Ljbffr