Marketing Operations Manager

Privy

  • Boston, MA
  • 30+ days ago

    Highlights

    You’ll play a pivotal role in ensuring campaign execution is seamless, lead flow is clean and trackable, and our tech stack drives efficiency and insight. Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.

    Numbers & Facts

    LocationBoston, MA

    Description

    We’re looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You’ll play a pivotal role in ensuring campaign execution is seamless, lead flow is clean and trackable, and our tech stack drives efficiency and insight.

    This is a high-impact role for someone who thrives on cross-functional collaboration, building scalable systems, and digging into the data to find ways to drive pipeline and performance.

    What you'll do

    • Own the marketing tech stack – manage, optimize, and integrate tools like HubSpot. 
    • Lead database hygiene & lead flow management – ensure proper tracking, segmentation, and routing of all inbound and outbound leads.
    • Campaign support – partner with demand gen and lifecycle marketing to execute email campaigns, landing pages, and A/B tests.
    • Build reporting infrastructure – create dashboards to track funnel performance, campaign ROI, and attribution insights.
    • Enable better decisions – analyze funnel metrics to identify drop-offs, optimize lead scoring, and recommend process improvements.
    • Be the liaison to Sales Ops – ensure seamless handoff of MQLs and accurate pipeline tracking.
    • Drive operational excellence – implement best practices in tagging, UTM tracking, lead enrichment, and nurture logic.

    Requirements

    • 3–5+ years in a marketing operations or revenue operations role, ideally in a fast-paced SaaS or ecommerce tech environment.
    • Strong hands-on experience with marketing automation (HubSpot required), CRM, and reporting tools (Looker, Tableau, or similar).
    • Comfort working with data sets and spreadsheets (SQL a plus but not required).
    • Process-driven mindset with a passion for optimization and scalability.
    • Strong communicator and collaborator—able to partner with GTM, product, and exec stakeholders.
    • Familiarity with multi-channel funnel tracking and attribution models.

    Benefits

    • High autonomy with no career ceilings.
    • Challenging and interesting work.
    • Amazing colleagues.
    • Competitive salary and equity.
    • Work remotely.
    • Covered health, dental, and vision insurance.
    • Regular team events and off-sites.
    • Unlimited PTO and generous paid parental leave.

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