Please note that the salary range referenced is a general guideline only. Salary differentials are based on multiple factors including (but not limited to), geographic location, education/training, years of relevant experience/seniority, merit, qualifications, as well as market and business considerations. Mitsubishi Electric Iconics Digital Solutions considers all of these variables when extending an offer of employment.
Position Overview
The Marketing Operations and Automation Manager plays a critical role in enabling scalable, data-driven marketing programs that drive pipeline growth and improve marketing performance. This role is responsible for managing the marketing technology stack, ensuring data integrity across platforms, and designing automated workflows that support lead generation, nurturing, and conversion throughout the customer lifecycle.
Working closely with marketing, sales, and operations teams, this individual will oversee the optimization of marketing automation platforms (e.g., Salesforce, Pardot/Marketing Cloud Account Engagement) to streamline campaign execution, improve lead management processes, and enhance reporting visibility. The role will also lead the development of lead scoring and nurturing frameworks, ensuring alignment between marketing and sales on lead qualification, routing, and follow-up.
We welcome candidates from a range of locations; however, our primary preference is for candidates located near our Foxborough, Massachusetts headquarters to support in-person collaboration and relationship-building. Please note that relocation assistance is not available for this role.
The Marketing Operations and Automation Manager will analyze campaign and funnel performance to identify optimization opportunities, improve conversion rates, and deliver actionable insights that inform future marketing investments. This role requires a strong blend of technical expertise, analytical thinking, and cross-functional collaboration to ensure marketing systems, data, and processes operate efficiently and support revenue growth.
Key Responsibilities
Required Qualifications/Certifications
Education & Experience
Technical Skills
Location & Travel
About Mitsubishi Electric Iconics Digital Solutions, Inc.
Mitsubishi Electric Iconics Digital Solutions, Inc., headquartered in Foxborough, Massachusetts, is a global leader in industrial automation, smart and sustainable buildings, and digital transformation software. Our innovative HMI, SCADA, and Smart Building solutions help organizations around the world visualize, monitor, and optimize their most critical assets and environments.
With a presence in over 100 countries and trusted by more than 70% of Global 500 companies, we're proud to play a key role in shaping the future of manufacturing, infrastructure, and the built environment sectors. Backed by more than 40 years of technological innovation and deep industry expertise, we deliver flexible, scalable, and high-performance solutions that drive operational efficiency and continuous improvement.
What makes us different is our people. We are a global, collaborative community of innovators, problem-solvers, and forward-thinkers who are passionate about making a meaningful impact. Whether you're working alongside colleagues across Europe, the Americas, or Asia, you'll be part of a team that values knowledge sharing, diverse perspectives, and continuous learning.
We are committed to creating an environment where employees can grow, contribute, and thrive-offering opportunities to work on cutting-edge technology, tackle real-world challenges, and help build smarter, more sustainable communities.
As a testament to our excellence and strong partnership with Microsoft, Mitsubishi Electric Iconics Digital Solutions has been recognized as a seven-time Microsoft Partner of the Year award winner.
Join us and be part of a global organization where your ideas matter, your growth is supported, and your work helps shape the future.
Benefits: