TheMedia & Marketing Specialist willbeinvolvedinallaspectsofmedia creation and editing,supporting Wayne Transports Inc. withthedeliveryofawiderangeofmaterials for marketing purposes.Theemphasisofthis exemptrolewillbeonexecutingprofessional multi-mediadesigns inaccordancewithcompanyBrandStandards. Serve as a steward of Wayne Transports’ brand standards, ensuring consistency across all external and internal materials. The overall output of this position is integral to supporting and promoting the brand identity of Wayne Transports Inc. and communicating stake holder's in a professional manner. The Media Marketing Specialist will report directly to the General Manager. Under the guidance of the General Manager, the Media & Marketing Specialist supports the design of a range of communicating on materials for displays, print and multimedia projects. Thepurposeofthispositionistoconveymessages,training,andthemesconsistentwiththecompany’smission,vision,andvalues.
Responsibilities:
Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
Write, proofread, and edit creative and technical content across different mediums
Develop and create marketing materials including imagepreparation, creatingfinishedartworkforprint, layouts,digitalandvideoformatsmaintaining quality and ensuring brand guidelines are met
Partner closely with Recruiting to support driver, mechanic, and leadership hiring through employer branding, recruiting campaigns, job media, and social content
Build and manage the company’s social media profiles and presence such as Facebook, and other channels as appropriate for business objectives, including marketing, recruiting, and employer branding.
Communicatesuccessfullywithprojectteammembersduringthelifecycleofeachprojectinordertoproperlyunderstandtheprojecttimelineandmeetallrequirements
Executeproductionofprojectdeliverablesforprojectsponsorsandstakeholdersinatimelymannerwhilemanagingmultipleprioritiesunderminimalsupervision
Work with external agencies and vendors to execute marketing programs
Conduct market research and analyze trends to identify new marketing opportunities
Analyze and report on the performance and efficiency of campaigns
Requirements:
Commitmenttocontinuouslyimprovetechnicalskillsinaconstantlychangingdesignenvironmentbycompletingprescribedtrainingobjectives
Aworkingknowledgeofvideography,photography,lightinganddigitalphotoretouching
Demonstratedknowledgeofpreparingartworkforvariousdigitalformats
Provenabilitytoworkautonomouslytomanagemultipletasksandtodeliverwithintighttimelines
Exceptionalcommunicationandinterpersonalskills,withanabilitytoworkwellwithinateam
Demonstratedknowledgeandunderstandingoftypography
Clear copywriting and editing skills
Strongattentiontodetailanddemonstratedproofreadingskills
Abilitytoreceivedirectionandrespondpositivelytoconstructivefeedback
Abilitytofollowdesignconceptsandguidelinesacrossabroadrangeofapplications
Demonstratedabilitytoremainorganized
Aworkingknowledgeofvariousfileformats
Qualifications:
Bachelor degree in a related field (marketing, social media marketing, Social Media Management, communications, public relations, and digital marketing or equivalent).
1 or more years of marketing experience
Strong knowledge of various marketing and analytics tools such as Google Analytics
Understanding of marketing and social media best practices
Exceptional written and verbal communication skills
Strong production and related editing skills are a plus.
Self-motivated, able to work independently, and receptive to direction and feedback.
Proficient in Microsoft Suite (Outlook, Excel and Word) and Adobe Creative Suite.
Ability to travel as necessary
Physical Demands: