Marketing - Marketing Communications Specialist III
Veterans Sourcing Group
Minnetonka, MN
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JOB DETAILS
LOCATION
Minnetonka, MN
POSTED
30+ days ago
This is a robust smaller team, with heavy collaboration
About the Role:
The Marketing Automation Manager will effectively advance BSC's technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud and Customer Data platforms. This role supports the Urology business unit and will collaborate closely with the Marketing, Digital Marketing and Integrated Communications teams with a focus on our patients/consumers.
****Qualified candidates have demonstrated experience translating business marketing goals and strategies into customer-centric, actionable marketing technology solutions in Salesforce. They are self-motivated and bring an innovative mindset to their work, along with the strong ability to nimbly adapt to changing business conditions / plans while simultaneously continuing to be proactive and drive projects to completion. This role reports to the Digital Customer Experience Manager and will be a key contributor in achieving the division's business goals.
Responsibilities include:
Defines business requirements to deliver advanced email, multi-channel and demand generation capabilities based on business unit campaign objectives
Drives execution of advanced email, multi-channel journeys and lead generation and partners closely with marketing analytics team to measure performance and identify opportunities for optimization
Creates and maintains detailed documentation – i.e. operational processes, workflows, and training
Collaborates with marketing managers to activate advanced customer segmentation strategies using customer data platform (CDP) and manages the database from a business perspective to ensure strong data integrity and clean data
Supports team in creating strategies, building business consensus, and enforcing enterprise and BU governance related to maintaining strong digital execution, deliverability and analytics
Activates 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud Ad Studio, Mobile Studio, Interaction Studio, ShowPad, etc.)
Supports the creation of a 'closed loop marketing' system enabling marketing investment attribution to incremental revenue impact
Partners with internal business teams to define business processes and system requirements that feed into the marketing automation and demand generation roadmap
Utilizes a blend of marketing automation, data administration/management and Salesforce implementation and management experience to provide nuanced and complex user stories and acceptance criteria to IT
Manages (with technology Enablement & IT teams) marketing automation technology vendor partners
Ensure UroPH marketing automation practices, processes and approach are appropriately aligned with other BUs and best practices are shared
Play a thought-leader role by sharing knowledge and best practices with both internal and external teams
Requirements:
Bachelor of Arts degree in related field.
3+ years of experience as a senior business analyst, marketing automation campaign experience, or similar role for Salesforce implementations (or similar platform like Marketo or Eloqua)
Expert knowledge utilizing the Marketing Cloud platform for advanced marketing campaigns
Salesforce Marketing Cloud and Sales Cloud experience
Solid understanding of data management and database concepts
Strong business case/user story development and implementation experience
Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives
Effective relationship building skills and ability to work in a collaborative, regionally diverse, fast-paced environment
Preferred:
Understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars
License/certification in marketing cloud, sales cloud, marketing technology
Visio - a plus!
OT: Eligible for 1.40 OT Mark-Up: Yes
About the Company
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