Marketing Manger

Description:

Responsibilities
Growth & Paid Media

• Manage Meta, Google, and TikTok ads
• Own budget, CAC, and ROAS targets
• Scale winning campaigns and cut underperformers
• Test creatives, audiences, and offers

Retention & Lifecycle

• Build and optimize email and SMS flows
• Increase repeat purchase rate and LTV
• Manage replenishment and subscription strategy
• Launch winback and upsell campaigns

Campaigns & Promotions

• Plan monthly promotions and product launches
• Create bundles, sets, and offers that increase AOV
• Coordinate site, email, and ad campaigns

Website & Conversion

• Improve landing pages and product pages
• Optimize conversion rate (CRO)
• Ensure strong reviews, FAQs, and trust signals

Content & Creative Direction

• Brief UGC, before/after, and routine content
• Guide social content strategy (IG + TikTok)
• Ensure messaging is compliant and credible

Analytics & Reporting

• Track performance weekly
• Report on revenue, ROAS, CAC, AOV, and LTV
• Use data to adjust strategy and spend

Requirements

• 4+ years in eCommerce marketing
• Experience managing paid ads (Meta + Google required)
• Strong understanding of email/SMS retention
• Experience with Shopify
• Proven results (you can show growth numbers)

Preferred

• Skincare, beauty, or wellness experience
• Subscription or replenishment model experience
• Familiar with Klaviyo or similar

What Success Looks Like

• Increased revenue and ROAS
• Lower CAC
• Higher repeat purchase rate
• Strong campaign performance
• Clear reporting and insights