Marketing Manager

POSITION OVERVIEW

The Marketing Manager is responsible for leading the development and execution of integrated marketing strategies that support business growth, service differentiation, and customer retention. This role translates company strategy-including service excellence, proactive offerings, and operational scalability-into clear, compelling market messaging and go-to-market programs.

Working cross-functionally with Sales, Service Operations, Technical, and Leadership teams, the Marketing Manager owns brand stewardship, demand generation, content strategy, and performance measurement. The role balances strategic planning with hands-on execution and ensures all marketing activities reinforce the company's value proposition and leadership in the industrial services marketplace.

ROLES AND RESPONSIBILITIES

Strategic Marketing & Brand Leadership

• Develop and execute annual and multi-year marketing plans aligned to corporate growth objectives, service expansion initiatives, and customer experience priorities.
• Own and evolve brand positioning, messaging frameworks, and value propositions across services and customer segments, ensuring consistency across all channels.
• Translate operational and service improvements into differentiated market narratives that clearly communicate customer value.

Go-to-Market & Demand Generation

• Lead integrated marketing campaigns across digital, email, web, social, print, and events to support lead generation, customer retention, and revenue growth.
• Partner closely with Sales and Service teams to support new service offerings, planned maintenance programs, and proactive service models.
• Create and manage marketing calendars, campaign plans, and launch timelines.

Content, Digital & Communications

• Oversee content strategy including blogs, email campaigns, surveys, newsletters, and social media.
• Ensure marketing content reflects deep understanding of customer pain points and regulated industrial environments.

Events & Industry Engagement

• Plan, oversee, and attend trade shows, conferences, webinars, and customer events including messaging, logistics, and post-event follow-up.

Performance Measurement & Analytics

• Define, track, and report on marketing KPIs across digital, print, email, web, and event channels, supported by dashboards and monthly performance reviews.
• Establish clear lead and opportunity tracking with Sales to ensure visibility from campaign execution through revenue impact.
• Own marketing performance metrics supporting service growth, including:
• Qualified leads
• Conversion from lead to opportunity and booked service
• Geographic penetration and utilization trends by region
• Campaign-level ROI tied to adoption
• Develop and execute targeted marketing campaigns to accelerate awareness, adoption, and utilization of services in priority markets.
• Partner with Sales and Service Operations to refine messaging, targeting, and channel mix based on performance insights and operational capacity.
• Present actionable recommendations to marketing and commercial leadership to prioritize investments and drive growth initiatives.

Required Skills

• Strong B2B marketing experience, preferably in industrial, technical services, or regulated environments.
• Excellent written and verbal communication skills with ability to simplify complex concepts.
• Experience with CRM systems, specifically Microsoft D365 customer experience, and marketing platforms.
• Advanced Microsoft Office proficiency and familiarity with design tools such as Canva or Adobe InDesign.
• Highly organized, analytical, and comfortable working in a fast-paced, evolving environment.

Required Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7-10 years of progressive marketing experience with increasing ownership and accountability.
• Experience supporting B2B sales and service organizations preferred.

Supervisory responsibilities (Yes or No)

No - may provide functional leadership or mentoring to junior marketing staff.

Work environment (Office, Plant, Remote)

Office

Physical demands

Sedentary office work, including prolonged periods of sitting, intensive computer use, and frequent written and verbal communication, with occasional light lifting of up to 15 pounds.

Travel

Up to 10% domestic travel

Work authorization/security clearance requirements

Not eligible for visa sponsorship