Marketing Manager

The Beauty Institute

  • Stroudsburg, PA
  • 30+ days ago
  • Remote

    Highlights

    Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM. Help identify, select and manage marketing agencies/vendors to ensure implementation and performance.

    Numbers & Facts

    LocationStroudsburg, PA (
    Remote
    )

    Description

    We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.
     
    Responsibilities:
    • Oversee lead generation across social media, company websites, and other advertisement platforms
    • Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
    • Meet goals for leads, with weekly reporting on performance metrics
    • Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
    • Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
    • Generate ideas for marketing campaigns
    • Manage our CRM (Velocify)
    • Manage budgets for marketing campaigns
    • Direct Social Media strategies
    • Help Build and Maintain Websites as needed
    • Assist with various projects
    Qualifications
    • Minimum 2 years of relevant digital marketing experience
    • Analytical and detailed oriented
    • Strategic thinking: ability to see the big picture and come up with solutions
    • Enthusiasm and persistence: exhibit passion and energy and has a can-do attitude.  Follow through on tasks and goals
    • Strong computer, reporting, and communication skills

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