MARKETING MANAGER Santa Ana, CA $90,000 - $120,000

Happy Dad is looking for a Marketing Manager to help drive brand growth, consumer engagement, and best-in-class execution across our portfolio. This role will support the development and execution of national marketing initiatives, product launches, campaign activations, and cross-functional go-to-market programs that build the brand and drive revenue.This person will play a key role in bringing marketing strategy to life across digital, social, retail, field, and partnership channels. The ideal candidate is both strategic and hands‑on – someone who can think big, manage multiple priorities, collaborate cross‑functionally, and execute quickly in a fast‑paced, entrepreneurial environment.Key ResponsibilitiesBrand & Consumer MarketingHelp develop and execute annual and seasonal brand marketing plans aligned with company growth goals and brand prioritiesSupport integrated marketing campaigns across digital, social, experiential, retail, and partnership channelsPartner with internal and external creative teams to develop compelling campaign assets, messaging, and content that feel authentic to the Happy Dad brandEnsure brand consistency across marketing touchpoints, activations, and consumer communicationsTranslate consumer insights, competitive trends, and market data into actionable marketing recommendationsProduct Launches & Go‑to‑MarketBuild launch timelines, marketing calendars, messaging frameworks, and activation plans in partnership with Sales, Trade Marketing, Creative, and OperationsHelp create sell‑in support materials and launch toolkits for internal teams, distributors, and retail partnersCoordinate marketing execution across channels to ensure launches are simple, timely, and impactfulCampaign Execution & Project ManagementOwn day‑to‑day execution of marketing initiatives from concept through launch, including timelines, deliverables, approvals, and budget trackingManage multiple projects simultaneously while keeping teams aligned and ensuring deadlines are metWork closely with agency and vendor partners to execute campaigns, content, events, and promotions at a high levelIdentify ways to improve process, simplify execution, and help the team move faster without sacrificing qualityCross‑Functional PartnershipPartner closely with Sales, Trade Marketing, Field Marketing, Creative, Social, Finance, and Operations to ensure marketing plans are executable and aligned with business prioritiesAct as a connector across teams, helping translate brand strategy into clear plans that work in the real worldPerformance Tracking & InsightsMonitor campaign performance, key brand metrics, and activation results to evaluate effectiveness and inform future decisionsHelp track marketing budgets, ROI, and program performance against business goalsUse data, consumer feedback, and field insights to refine programs and improve impact over timeQualifications6–9+ years of experience in brand marketing, consumer marketing, integrated marketing, or related rolesExperience in CPG, beverage, alcohol, lifestyle, entertainment, or consumer brand environments strongly preferredStrong project management skills with the ability to manage multiple priorities in a fast‑moving environmentExperience supporting integrated campaigns, product launches, and cross‑functional marketing initiativesStrong communication and presentation skills with the ability to work effectively across levels and functionsHighly organized, detail‑oriented, and comfortable balancing strategy with executionEntrepreneurial mindset with a willingness to roll up your sleeves and get things donePassion for building culturally relevant consumer brandsSalary: $90,000 - $120,000BenefitsPTOHealth InsuranceDental InsuranceVision Insurance#J-18808-Ljbffr