MARKETING MANAGER

Marketing Manager

The Marketing Manager will lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple channels. This role is pivotal in managing and optimizing channel marketing initiatives, coordinating trade show participation, and creating compelling marketing collateral that aligns with the company's brand identity. The Marketing Manager will collaborate cross-functionally with sales, product, and creative teams to ensure cohesive marketing communication and effective implementation of marketing plans. By analyzing market trends and customer insights, the manager will continuously refine marketing strategies to maximize impact and ROI. Ultimately, this position is responsible for elevating the company's market presence and supporting business objectives through strategic marketing management.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management, preferably with a focus on channel and brand marketing.
• Proven experience managing trade shows and developing marketing collateral.
• Strong understanding of marketing strategy development and execution.
• Excellent communication and project management skills.

Preferred Qualifications:

• Master's degree in Marketing or an MBA.
• Experience working within the United States market and familiarity with regional marketing trends.
• Proficiency with marketing automation tools and CRM software.
• Demonstrated success in strategic marketing planning and cross-functional team leadership.
• Experience in digital marketing and social media strategy.

Responsibilities:

• Develop and implement channel marketing strategies to support sales growth and brand positioning.
• Plan, coordinate, and manage the company's participation in trade shows and industry events to maximize exposure and lead generation.
• Create and oversee the production of marketing collateral, ensuring consistency with brand guidelines and messaging.
• Collaborate with internal teams to design and execute integrated marketing communication campaigns.
• Monitor and analyze marketing performance metrics to optimize strategies and report results to senior leadership.

Skills:

The required skills such as channel marketing and trade show management are essential for planning and executing targeted campaigns that reach key customer segments effectively. Marketing collateral and brand marketing skills ensure that all materials and messaging consistently reflect the company's identity and resonate with the audience. Strategic marketing and marketing plan expertise enable the manager to develop long-term initiatives that align with business goals and adapt to market changes. Marketing communication skills facilitate clear and persuasive messaging across all channels, enhancing customer engagement and brand loyalty. Marketing management skills are critical for coordinating diverse projects, leading teams, and optimizing resources to deliver measurable results.

TPIS is an Equal Opportunity Employer (EEO Employer / Affirmative Action for Females / Disabled / Veterans). We comply with all Federal, State and Local laws regarding nondiscrimination.