● 7+ years of experience in product marketing, preferably in B2B SaaS, fintech, or payments
● Proven track record of owning and executing successful GTM strategies
● Strong experience partnering with sales teams and driving revenue outcomes
● Demonstrated ability to translate customer insights into impactful positioning and campaigns
● Exceptional communication and storytelling skills; executive level written communication
● MBA or equivalent business experience
● Strategic thinking paired with strong execution
● Strong analytical skills: Data-driven decision
Responsibilities
● Drive comprehensive GTM strategies across the product lifecycle (0→1 launches through
growth and maturity) based on customer insights and compelling value propositions
● Develop business cases, market sizing, and success metrics to inform prioritization and
investment decisions
● Lead product launches and feature rollouts, ensuring cross-functional alignment, execution
excellence, and consistency across all customer touch points
● Serve as the voice of the customer, with deep focus on SMBs and accountant personas
● Build and maintain a robust learning agenda leveraging qualitative and quantitative research
● Translate insights into actionable recommendations for product, sales, and channel teams
● Develop differentiated value propositions, positioning, and messaging by simplifying complex
payments and financial workflows into clear, benefit-driven narratives
● Build scalable sales and accountant enablement assets (educational content, pitch decks,
objection handling, competitive battlecards, ROI narratives); define and optimize
solution-selling frameworks
● Partner with channel marketing to build integrated campaigns across acquisition, and
lifecycle, and sales channels
● Define and track key business metrics (adoption, engagement, revenue, retention), track
funnel performance, and identify optimization opportunities based on performance data
● Develop learning agendas, define campaign objectives, KPIs, and measurement frameworks
● Analyze GTM and campaign performance to generate insights and inform future strategy
B2B payments represent a ~$127T global market, projected to reach $200T by 2028—over 5x the
size of B2C payments. Within the U.S. alone, Accounts Payable represents a ~$4B TAM, with
significant opportunity to unlock productivity for small and mid-sized businesses.
QuickBooks is uniquely positioned to lead this transformation by reimagining how businesses
manage and pay bills. We are building a modern B2B payments platform that simplifies workflows,
improves cash flow visibility, and strengthens connections between businesses and their
accountants.
We are seeking a Senior Product Marketing Manager (PMM) to lead go-to-market strategy and
execution for QuickBooks Bill Pay, with a strong focus on B2B customers, accountants, and
sales enablement. This role requires a strategic, insight-driven marketer who can translate complex
product capabilities into compelling narratives and drive adoption across multiple channels.
This role will play an end-to-end product marketing strategy—from market understanding to
positioning, launches, and growth. You will play a critical role in shaping how we bring Bill Pay to
market, enabling sales teams, and deepening engagement with accountants as a key growth
channel.