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Marketing Manager - Product & Shopper

Rosina Food Products

Cheektowaga, New York

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JOB DETAILS
SKILLS
Alliance/Partner Management, Campaigns, Communication Skills, Competitive Research, Consumer Packaged Goods, Cross-Functional, Customer/Client Research, Dental Insurance, Digital Media, Food Production, Food and Beverage Industry, Frozen Foods, Leadership, Major Accounts, Market Entry Strategy, Market Trend Analysis, Marketing, Marketing Strategy, Outbound Marketing, Partner Sales, Performance Analysis, Performance Tuning/Optimization, Product Development, Product Management, Product Marketing, Product Positioning, Product Strategy, Product/Service Launch, Project/Program Management, Promotional Programs, Research & Development (R&D), Retail, Retail Merchandising, Retail Strategy, Return on Investment (ROI), Sales, Sales Strategy, Sales Support, Team Player, Vision Plan, Willing to Travel
LOCATION
Cheektowaga, New York
POSTED
30+ days ago

Rosina Food Products is growing, and we’re looking for a strategic and innovative Product & Shopper Marketing Manager to join our Marketing team.

This role is ideal for someone who thrives at the intersection of product innovation, retail strategy, shopper insights, and brand activation. You’ll play a key role in driving retail growth, launching new products, and creating impactful shopper marketing programs that bring our brands to life both in-store and online.

What You’ll Do

Product Strategy & Innovation

  • Lead product positioning and go-to-market strategy for assigned categories
  • Drive commercialization efforts from concept through launch
  • Translate consumer insights and market trends into actionable product strategies
  • Partner closely with R&D, culinary, and sales teams to develop winning products

Shopper & Retail Marketing

  • Develop retailer-specific marketing and growth strategies
  • Own shopper marketing activation calendars and promotional plans
  • Execute merchandising, retail media, and in-store activation programs
  • Support key account planning and customer sell-in strategies

Activation & Execution

  • Lead integrated marketing programs across digital, retail media, and in-store channels
  • Manage agency partners and collaborate with cross-functional teams
  • Ensure strong brand consistency and execution across all shopper touchpoints

Performance & Optimization

  • Analyze program performance, ROI, and retail impact
  • Monitor category trends, shopper behavior, and competitive activity
  • Continuously optimize campaigns and activation strategies

Qualifications

  • 5–8+ years of experience in CPG marketing, shopper marketing, or trade marketing
  • Experience developing successful shopper marketing programs with measurable retail results
  • Strong understanding of retail strategy, merchandising, and promotions
  • Experience partnering with sales and supporting major retail accounts
  • Excellent project management and communication skills
  • Food manufacturing or frozen food industry experience preferred
  • Experience with retail media and digital activation is a plus
  • Ability to travel approximately 20%

Why Rosina?

  • Competitive salary and bonus opportunity - $95,000-$110,000/yr
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid vacation and sick time
  • Career growth and leadership development opportunities
  • Collaborative, family-oriented culture
  • Opportunity to make a direct impact within a growing organization

If you’re passionate about bringing products to market, influencing shopper behavior, and driving retail growth, we’d love to hear from you.

Apply today and help shape the future of Rosina Foods!

About the Company

R

Rosina Food Products