Marketing Manager

This range is provided by The Equus Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range $125,000.00/yr - $225,000.00/yrAs the Marketing Manager, you'll be at the helm of all things demand generation. This is a hybrid role (2-3 days/week onsite in Naperville) where you'll collaborate cross-functionally with the product and leadership teams to develop, execute, and optimize marketing campaigns that drive awareness, engagement, and qualified leads. Healthcare industry experience is a plus, but not a requirement – what matters most is your ability to think strategically, act tactically, and own the full-funnel marketing process.This role is on site in Naperville 3 days a week.Responsibilities:Own and drive demand generation strategy across digital, content, email, paid, events, and partner channelsBuild and execute integrated campaigns to attract and nurture leads through the buyer journeyDevelop and manage a scalable lead scoring and nurturing process in partnership with salesWork closely with sales to align on ICP, messaging, and MQL/SQL definitions and handoff processesMeasure and report on campaign performance, ROI, and key marketing KPIs using tools like HubSpot, Salesforce, or similar platformsManage paid media strategy (LinkedIn, Google Ads, etc.) to target decision-makers and influencers in the B2B healthcare spacePartner with content and design resources (in-house or outsourced) to create compelling assets – whitepapers, landing pages, case studies, etc.Stay current on industry trends, competitive landscape, and best practices in B2B demand generationSupport trade shows, webinars, and virtual events to generate leads and build brand awarenessOwn the marketing calendar and ensure timely execution across all initiativesRequirements:7-12 years of experience in B2B marketing, ideally with a focus on demand generationProven track record of building and executing multi-channel campaigns that deliver resultsStrong understanding of marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)Excellent communication, project management, and analytical skillsSelf-starter who thrives in a fast-paced, collaborative, and evolving environmentHealthcare industry experience is a plus, but not requiredThe Equus Group is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.Seniority level Mid-Senior levelEmployment type Full-timeJob function Marketing, Design, and Strategy/PlanningIndustries Hospitals and Health Care, Public Health, and Health and Human Services#J-18808-Ljbffr