Marketing Manager

Description

Are you passionate about hospitality and ready to be part of a premier team in one of Minneapolis’ top-ranked hotels? The Lofton Hotel, the first Tapestry Collection property in Minnesota, offers a dynamic and rewarding career where you’ll work alongside dedicated hospitality professionals committed to delivering exceptional guest experiences. We take pride in creating memorable moments for both our guests and team members every day—and now, we have an exciting opportunity for a Marketing Manager to join us. In this role, you will provide strategic guidance and tactical execution on all marketing and public relations efforts.

Located in the vibrant heart of downtown Minneapolis' entertainment district, The Lofton Hotel offers an upscale experience with a perfect blend of modern amenities and exceptional service. You will have the opportunity for a rewarding career working with Minnesota’s first Hilton Tapestry Collection hotel, with hospitality professionals who together make the hotel one of the top ranked in Minneapolis. Our priority is providing our guests and team members with exceptional experiences every day.

What will you be doing?

• Develop and execute comprehensive marketing plans and programs, both short and long-term

• Implement tactics outlined in yearly marketing plan.

• Pitch event ideas, promotions, and collaborations that reflect branding to increase engagement and awareness to local and feeder markets.

• Identify digital opportunities across all locations to improve performance. Research and present solutions to Director of Sales.

• Vet incoming opportunities from multiple sources and develop recommendations.

• Collaborate with operations team to develop unique promotions and events to drive location awareness and revenues.

• Plan and execute all social media and email marketing efforts, including an acquisition strategy for each channel and database management.

• Manage and implement website updates.

• Lead reporting efforts on all media spend, marketing efforts, and agency support to track success or identify areas for improvement.

• Maintain and analyze reporting documents to identify trends, what factors played into outcome, and pivot based on results.

• Research, analyze, and monitor various environmental factors to capitalize on market opportunities.

What do you bring to the role?

• Bachelor’s Degree is preferred in a related field of study, preferably in Marketing, Communications, Public Relations, or other.
• 3-years experience in the marketing field required, experience in a hotel, restaurant or attraction based environment highly desired.
• Must be tech savvy and possess computer skills including, but not limited to Microsoft Suite, Adobe Creative Cloud, and Outlook.
• Excellent communication skills, both written and verbal. Must be a strong communicator, able to connect with all levels, demographics, and audiences both verbally and in writing, both short (social media) and long forms.
• Strong analytical skills with the ability to evaluate various options and quickly make recommendations.
• Must be self-motivated and able to meet multiple deadlines.
• Must be able to manage multiple projects in a fast-paced, deadline-driven environment.
• Highly organized. Attention to detail is a personal way of life, you are ideally a planner, maybe even obsessive to a point you drive friends and family crazy, at times.
• Ability to think creatively and strategically.

What's in it for you?

• A free, well-balanced meal every shift
• Room discounts at Marcus Hotels & Resorts and Hilton worldwide properties
• Discounts at Marcus Hotels & Resorts restaurants, cafes, lounges, golfing, skiing and spa
• Discounted parking and bus pass program (update this to what they offer though) 
• “Two for one” movie theatre coupons at Marcus Theatres
• Ability to grow your career, and transfer from one property to another 
• Paid time off
• Medical, dental, and vision insurance, company-paid life insurance, and an employee assistance program
• 401k with employer match
• Early wage access
• And more!

About Us:

A division of The Marcus Corporation, Marcus Hotels & Resorts has a rich 60-year history of operational and service excellence. We are “People Pleasing People” who strive daily to create extraordinary experiences for guests and associates alike. Focused on expanding our U.S.-based portfolio of 16 hotels and resorts, our properties are known for their unique character and style.

Note: This document describes the general nature and level of work required of people in the job. It is not intended to be an all-encompassing list of responsibilities, duties, and skills.

Salary Range: $65,000-$75,000

The Lofton Hotel is an equal opportunity employer.