Marketing Manager

Lancesoft

Minneapolis, MN

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JOB DETAILS

SALARY

$45

LOCATION

Minneapolis, MN

POSTED

14 days ago

Hybrid 3 days a week in office. Flexible on which days.
2 Locations:
Horsham, Pennsylvania 19044
Minneapolis Minnesota 55402

Key Responsibilities
-Lead the execution of consolidated and ad-hoc email campaigns from concept through launch.
-Collaborate with Strategy and Creative teams to align objectives, creative direction, and campaign goals.
-Manage creative-to-data mapping and deliver required assets to the email development team.
-Conduct preview and quality assurance (QA) reviews, collect stakeholder feedback, and clearly communicate updates and revisions to the build team.
-Review audit outputs as part of the QA process, gather required feedback, and manage approval workflows to ensure campaign readiness and compliance.
-Ensure adherence to industry best practices while managing timelines and milestones.
-Act as a subject matter expert for email best practices and performance optimization.
-Evaluate campaign performance and recommend improvements. Build strong relationships with internal stakeholders and external partners.

Required Experience

Strong project and channel management experience with great attention to detail and ability to work in a fast-paced environment.

Thorough knowledge of interactive marketing and email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability, and email performance metrics

Hands-on knowledge of highly dynamic, data-driven email templates

Basic Qualifications

- Bachelor's degree, or equivalent work experience

- Three or more years of related experience in digital marketing

Preferred Skills/Experience

- Strong Microsoft proficiency

- Attention to detail, strong organizational, verbal, and written communication skills required.

- Basic to Intermediate knowledge of HTML is a plus

- Financial or related industry understanding is a plus

------------------------DO NOT EDIT BELOW THIS LINE, PLEASE INSERT JOB DESCRIPTION ABOVE--------------------------------- Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Preferred Skills/Experience - Thorough knowledge of assigned geographical area, competitive market, banking operations, and products and services - Strong organizational, interpersonal and team building skills - Effective verbal, written and presentation skills - Agility in thinking and delivery, along with proven ability to take direction in support of company goals - Strong decision-making and problem-solving skills - Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget - Proficient computer navigation skills using a variety of software packages - MBA or equivalent markers of high achievement are a plus

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About the Company

Lancesoft

We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.

COMPANY SIZE

2,000 to 2,499 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2000

WEBSITE

http://www.lancesoft.com/

Marketing Manager

Lancesoft

Minneapolis, MN

About the Company

Lancesoft

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