Kansas City, United States
IronPath Ventures is seeking a Marketing Manager to lead the planning, execution, and optimization of marketing initiatives that support brand growth, audience engagement, and business objectives. This role is ideal for a strategic and hands-on marketing professional who can balance big-picture thinking with strong execution across campaigns, content, digital channels, and cross-functional collaboration.
The Marketing Manager will play a key role in strengthening market presence, improving campaign performance, and helping shape how the company communicates its value to customers, partners, and stakeholders.
Develop and execute integrated marketing strategies that align with company goals and growth priorities
Plan, manage, and optimize multi-channel marketing campaigns across digital, email, social media, content, and other relevant platforms
Create and maintain marketing calendars, campaign timelines, and go-to-market plans
Partner with internal teams to ensure consistent messaging, brand alignment, and effective campaign execution
Analyze campaign performance and marketing metrics to identify trends, measure effectiveness, and recommend improvements
Oversee content development to support brand awareness, lead generation, and customer engagement
Manage brand positioning and help ensure consistency across all external communications and marketing materials
Support the development of promotional materials, presentations, and other assets for business and marketing initiatives
Conduct market research and monitor competitor activity to identify opportunities and inform strategy
Manage relationships with external vendors, agencies, and partners as needed
Track marketing budgets and help allocate resources effectively across initiatives
Identify opportunities to improve processes, increase efficiency, and strengthen overall marketing performance
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
Proven experience in a marketing role with responsibility for campaign planning and execution
Strong understanding of digital marketing channels, including email, social media, content marketing, and web-based campaigns
Experience analyzing campaign data and using insights to improve marketing outcomes
Strong project management skills with the ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills
Ability to collaborate effectively across teams and build strong working relationships
Strong attention to detail and a commitment to high-quality work
Proficiency with common marketing tools, content platforms, and reporting systems
Experience managing integrated marketing campaigns across multiple audiences or business lines
Familiarity with CRM systems, marketing automation tools, or analytics platforms
Experience with brand management and messaging development
Knowledge of SEO, paid media, or website content strategy
Experience working with external agencies, freelancers, or creative partners
Marketing campaigns are delivered on time, aligned with business priorities, and supported by clear performance goals
Brand messaging is consistent, effective, and tailored to target audiences
Campaign reporting provides actionable insights that improve future performance
Cross-functional collaboration helps drive stronger execution and better business outcomes
Marketing programs contribute to increased visibility, engagement, and growth
This role is based in Kansas City, United States. The Marketing Manager will work closely with internal stakeholders and contribute to a collaborative team environment focused on thoughtful execution, continuous improvement, and measurable results.
This position offers the opportunity to take ownership of impactful marketing initiatives, contribute to strategic planning, and help shape the continued growth of IronPath Ventures. The role provides exposure to cross-functional projects and the chance to expand both strategic and operational marketing expertise.