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Marketing Manager III: 26-01579

Akraya Inc.

Mountain View, CA

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JOB DETAILS
SALARY
$65–$70 Per Hour
SKILLS
A/B Testing, Artificial Intelligence (AI), Campaigns, Channel Strategies, Consumer Marketing, Content Development, Creative Brief, Creative Writing, Cross-Functional, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Retention/Renewal, Data Analysis, Detail Oriented, Email Campaign, Email Management/Administration, Email Marketing, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Mobile Marketing, Multitasking, Operational Audit, Operational Strategy, Organizational Skills, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Project/Program Management, Quality Management, RCS (Revision Control System), Short Messaging Service (SMS), Software as a Service (SaaS), Storytelling, Strategic Analysis, Strategic Planning, Technical Recruiting, Test Plan/Schedule, Test Program, Testing, Workflow Analysis, Writing Skills, eCommerce
LOCATION
Mountain View, CA
POSTED
30+ days ago
Primary Skills: CRM Marketing/Email Marketing (advanced), Campaigns (advanced), Push Notifications (advanced), A/B Testing (intermediate), AI/Chatgpt (advanced)
Contract: W2
Location: Mountain View, CA(#LI-Hybrid)
Duration: 12 months 
Pay Range:$65-$70 Per Hour
#LP

JOB SUMMARY:
Client is seeking an experienced CRM Marketing Manager to deliver personalized customer experiences across the TurboTax customer journey through email and mobile channels. This role will be responsible for planning, executing, and optimizing lifecycle campaigns that drive customer engagement, progression, retention, and loyalty. The ideal candidate has deep expertise in CRM marketing, personalization, journey orchestration, AI-powered campaign execution, and data-driven experimentation within high-volume consumer marketing environments.

JOB REQUIREMENTS: 
  • Develop and execute personalized CRM campaigns across Email, Push Notifications, SMS, and RCS channels.
  • Design customer journeys that improve engagement, retention, and progression throughout the tax-filing lifecycle.
  • Create compelling campaign strategies and creative briefs that translate business goals into impactful customer communications.
  • Leverage AI tools such as ChatGPT, Gemini, Claude, or similar platforms to streamline campaign development, content creation, analysis, and operational workflows.
  • Partner with Strategy, Analytics, Product, CRM Operations, and Creative teams to execute complex marketing initiatives.
  • Develop and manage testing roadmaps, including A/B and multivariate testing programs, to optimize campaign performance.
  • Analyze campaign, channel, and customer-level performance metrics and translate insights into actionable recommendations.
  • Manage multiple campaign workstreams simultaneously while maintaining exceptional quality and attention to detail.
  • Collaborate with CRM data and operations teams to ensure accurate audience targeting, campaign setup, and deployment.
  • Coordinate with external agencies and internal stakeholders to deliver high-quality campaign assets and execution.

Must have Skills
  • 7+ years of hands-on CRM, Email Marketing, and Mobile Marketing experience.
  • Strong expertise in customer journey orchestration, personalization, and lifecycle marketing.
  • Proven experience managing Email, Push Notification, SMS, and/or RCS marketing campaigns.
  • Experience leveraging AI tools (ChatGPT, Gemini, Claude, etc.) to improve campaign execution and operational efficiency.
  • Strong creative brief writing and storytelling skills for customer-facing campaigns.
  • Experience developing and executing structured testing and optimization programs.
  • Ability to analyze campaign performance data and translate findings into business recommendations.
  • Exceptional project management and organizational skills with the ability to manage multiple priorities.
  • Strong cross-functional collaboration experience with Product, Analytics, Operations, Creative, and Strategy teams.
  • Experience working with CRM platforms and marketing automation tools in large-scale consumer marketing environments.

Industry Experience:
This role requires experience in CRM/Lifecycle Marketing, preferably within Consumer Technology, SaaS, FinTech, eCommerce, Subscription Services, or Digital Consumer Products, where personalized customer engagement and retention are key business drivers.

ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in Tech Staffing
As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

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About the Company

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Akraya Inc.

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