Marketing Manager II

Aramark

Delaware, OH

JOB DETAILS
SALARY
$68,000–$75,000 Per Year
SKILLS
Bidding, Brand Marketing (Branding), Budgeting, Business Strategy, Communication Skills, Computer Skills, Customer Experience, Customer Relations, Customer/Client Research, Detail Oriented, Driver's License, English Language, Equal Employment Opportunity (EEO), Establish Priorities, Food Services, Fundraising Campaign, IP (Internet Protocol), Inside Sales, Interpersonal Skills, Leadership, Market Segmentation, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Plan, Marketing/Sales Collateral, Merchandising, Operational Support, Pricing, Product/Service Launch, Promotional Programs, Purchasing/Procurement, Qualitative Research, Regulatory Requirements, Retail, Retail Merchandising, Revenue Growth, Sales, Sales Support, Social Media, Standards Development, Time Management, Training Program Development, Trend Analysis, Twitter, Up-Selling, User Documentation, Vendor/Supplier Relations, Willing to Travel
LOCATION
Delaware, OH
POSTED
30+ days ago

Compensation

COMPENSATION: The salary range for this position is $68,000 to $75,000 If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Description

The Marketing Manager will work on the conceptualization, creation and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts. Working at both at a central and site level to ensure effective activation and ongoing measurement of success. You will work in conjunction with the internal and external partners to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales. The role holder will be passionate about building tailored propositions for a variety of business sectors and clients, improving all aspects of our food and hospitality across a variety of internal and external platforms.

Job Responsibilities

Leadership:

  • Act as an ambassador and guardian for the Aramark brand
  • Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
  • Carry out ad-hoc projects as required

Client Relationship:

  • Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
  • Responsibility for in house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.
  • Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.
  • Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)
  • Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives.
  • Own the internal IP library ensuring all artworks are handled and shared with key internal partners

Efficiency:

  • Deliver promotional campaigns on a cyclic basis working three months in advance. Publish an events calendar and link with social media channels to ensure effective communication and awareness
  • Develop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.
  • Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards
  • Work with internal partners and external agencies to develop a programme of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development
  • Work to develop a marketing and awareness plan around our corporate CSR strategy
  • Development and co-ordination of internal fundraising/marketing campaigns

Financial Performance:

  • Produce commercial case studies on propositions, promotions, new installations, food concepts and other customer facing activity to include in bids and tenders
  • Work with external design agencies to produce effective marketing point of sale collateral and supporting documents.
  • Produce quarterly food trend reports to circulate around the business
  • Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders
  • Roll out Centre's of Excellence; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing outstanding'

Compliance:

  • On site audits to ensure effective implementation of central marketing initiatives

Qualifications

  • 3-4 years experience in similar role.
  • A formal Marketing / Business Qualification
  • Understanding of the marketing mix and its application in a food service environment
  • Experience within world-class B&I operations
  • Proficient English - written and spoken
  • Strong creative skills
  • Excellent attention to detail
  • Ability to be able to prioritise tasks
  • Excellent IT skills
  • Strong social media skills
  • Strong communication and interpersonal skills
  • Positive, can-do demeanor
  • Ability to work to tight deadlines
  • Ability to work under own initiative
  • Able to effectively articulate decisions and present to an audience
  • Full Driving license and ability to travel crucial
  • Awareness of customer insight and latest market trends

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

About the Company

A

Aramark

We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.

Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.

Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.

Beyond great service
Another key part of what makes us different is something we call service excellence.

To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.

We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.

Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.

We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.

The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Food and Beverage Production
FOUNDED
1936
WEBSITE
https://www.aramark.com/