Cumberland Farms Marketing Manager, GTM Campaigns Job in Worcester, MA | Cumberland Farms Jobs
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Marketing Manager, GTM Campaigns
165 FLANDERS ROAD WESTBOROUGH MA
Full-time, Part-time
Job Description
Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!
Cumberland Farms is one of the fastest-growing convenience retailers in the United States, committed to becoming America's #1 'one-stop' destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our US headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.
What We Offer:
Position Summary:
We are seeking a Marketing Manager, Go-To-Market Campaigns to lead the end-to-end planning, execution, and optimization of integrated, multi-channel marketing campaigns that drive brand awareness, store traffic, and sales.
This role serves as the operational hub for campaign delivery, bridging marketing strategy with in-store, digital, and cross-channel execution. You will bring go-to-market plans to life across a multi-banner retail environment owning timelines, aligning cross-functional teams, and ensuring campaigns launch on time, on budget and with excellence.
The ideal candidate is equal parts marketer and operator, a strategic thinker who can connect big picture objectives to flawless execution. You thrive in fast paced environments, bring structure to complexity, and know how to move work forward across multiple stakeholders.
Responsibilities:
Working Relationships:
Collaborate closely with growth, digital, brand, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions.
Requirements
Minimum Education:
Bachelor's in Marketing, Advertising, Communications, or Business..
Preferred Education:
Master's in Marketing, Advertising, Communications, or Business
Minimum Experience:
4-6 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns.
Preferred Experience:
6+ years with experience in retail advertising or consumer-facing environments.
Licenses/Certifications:
N/A
Soft Skills/Competencies:
Other Requirements:
Travel: Occasional travel may be required
Hours & Conditions: Typically Monday - Friday, 8+ hour days, 4 days per week in office with opportunity for 1 flex day from home per week contingent on job performance/business needs
Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.
$71625-$95500
Wage
$71625-$95500
Additional Info
At Cumberland Farms, it's important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we''d love to meet you - even if you don''t meet every single requirement.
Consistent with Massachusetts Pay Transparency Law, we're sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications. Base pay represents just one part of our total rewards approach. We're proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.
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Cumberland Farms convenience stores across the U.S.
Certified Oil • Cumberland Farms • Fastrac • Kwik Shop • Loaf N'' Jug • Minit Mart • Quik Stop • Sprint Food Stores • Tom Thumb • Turkey Hill
Cumberland Farms is a privately owned family run business that has been around for almost sixty years with a corporate facility in Framingham, MA. We started back in the 50’s and through the years have grown to over 600 convenience stores ranging from Maine to Delaware as well as a group of stores in Florida.
In 2005, Cumberland Farms completed the acquisition of Gulf Oil LP and is now known as The Cumberland Gulf Group.
In May of 2009 Cumberland Farms and Gulf Oil moved into our new state-of-the-art business support campus in Framingham, Massachusetts. It is a beautiful, remarkable facility that will help lift both of these great companies to new heights for years to come.
It is also the culmination of an ideal we set in motion several years ago. The fact is, Cumberland Farms and Gulf Oil are sharing a whole lot more than a corporate website, office space and administrative resources.
We are also sharing a philosophy, and a vision to become the premier brands of choice forthe on-the-go world.
This commitment will, in turn, elevate these two brands to be the envy of our competitors, irreplaceable to our customers, and a point of pride to all of our employees.