Marketing Manager, FirstService Energy

The Company:

FirstService Energy is the trusted energy advisor and an affiliate of FirstService Residential. We deliver customized, cost-effective energy solutionsincluding energy purchasing, efficiency programs, and data servicesto help reduce costs and carbon emissions for residential communities nationwide. Our work supports boards and property managers in achieving regulatory compliance, energy efficiency, and long-term sustainability goals.

Job Overview:

FirstService Energy is seeking a Manager of Marketing & Communications to lead and evolve our marketing and communications function. This role is ideal for a strategic, hands-on leader who thrives at the intersection of storytelling, brand strategy, and people management. You will own and guide internal and external communications efforts, shape content strategy across multiple channels, and partner closely with senior leadership and enterprise marketing teams to amplify our message and support business growth.

Your Responsibilities:

Lead Marketing & Communications Strategy

• Develop and execute marketing and communications strategy aligned to business goals; advise leadership and translate complex initiatives into clear messaging.

Content Development & Execution (Hands-on)

• Own content strategy and creation across channels (web, intranet, email, sales, presentations), including messaging frameworks, writing/editing, and research.
• Ensure quality, consistency, and brand alignment while managing an integrated content calendar.

Drive Internal Communications

• Lead internal communications strategy and channels; support engagement, change management, and leadership messaging.

Manage and Develop the Team

• Manage Internal Communications Lead; set goals, provide feedback, and drive performance and team effectiveness.

Grow Digital & Social Media Presence

• Lead social strategy (LinkedIn), oversee content and community management, and optimize performance based on insights.

Measure, Report & Optimize

• Define KPIs, track performance, and provide insights to leadership for continuous improvement.

Support Events, PR & Special Projects

• Support events, PR, and thought leadership initiatives; contribute to planning and special projects.

Skills & Qualifications:

• Bachelor’s degree in journalism, business, English, marketing, communications, advertising, or related field.
• 2+ years of progressive experience in marketing and/or communications, including people leadership.
• Demonstrated success developing and executing multi-channel communications strategies.
• Exceptional writing, editing, and editorial judgment skills.
• Strong experience with social media platforms, analytics tools, CMS systems, and email marketing platforms.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Confident communicator with the ability to influence stakeholders at all levels.
• Experience with project/task management tools (Click-up a plus), SharePoint, marketing platforms (HubSpot a plus), and strong knowledge of Microsoft Office.
• Experience with graphic design, video, or multimedia production.
• Strong working knowledge of Excel
• Ability to use AI to research and synthesize information

Travel:

• Work may involve traveling and/or driving to other company office(s) or event locations.

What We Offer:

• As a full-time associate, you will be eligible for full comprehensive benefits, including your choice of multiple medical plans, dental, vision, life insurance, short-term and long-term disability, legal, identity theft, and pet insurance. You will also be eligible for company-paid life insurance and benefits from our employee assistance program. In addition, you will be eligible for paid time off, paid holidays, tuition reimbursement, and a 401(k) with a company match.

Compensation range: $65,000 - $85,000, annually. 

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