Marketing Manager

The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills
• Strong ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication and dissemination techniques and methods.

Roles & Responsibility:

• Collaborate with the Creative Director to adopt brand guidelines and identities across diverse creative media needs, review intake forms for new projects, and track ongoing work.
• Develop creative assets (e.g., logos, banners, video, motion design) tailored for use across paid media, websites, social media platforms, print graphics, and more while adapting layouts to fit medium-specific requirements.
• Facilitate discovery/kick-off calls with project requesters to understand needs, flag potential issues, and ensure alignment with brand guidelines.
• Submit design mocks and finals for brand review, upload assets to internal DAM platforms upon completion, and support localization of video and graphic content for regional markets.
• Manage design projects from concept to completion, ensuring cohesive assets across platforms through collaboration with cross-functional teams and agency partners.
• Utilize AI tools to streamline creative processes and improve efficiency.

Minimum Qualifications:

• Bachelor's degree in Graphic Design, Video Production, or a related field.
• 8+ years of experience in graphic design and video editing.
• Proven track record in managing creative projects for marketing campaigns.
• Strong understanding of localization strategies for global markets.
• Proficiency in design software (e.g., Adobe Creative Suite).
• Experience using AI tools to enhance creative workflows.
• Ability to collaborate effectively with internal teams and agency partners.

Preferred Qualifications:

• Experience in the home entertainment or consumer electronics industry.
• Expertise in video production and post-production techniques.
• Strong leadership skills with the ability to manage a team of designers.
• Familiarity with integrated marketing communication strategies.
• Experience working with AI tools to automate design processes.

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.
• 5-7 years related experience required.

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