Confidential Columbus, Ohio, United States (On-site)SaveApply
Marketing Leader (Build & Scale)
Position Overview
This role is responsible for developing the brand, driving demand, and building a scalable marketing engine that supports both branch-level growth and national expansion—including our rapidly growing Professional Division.
We are looking for someone who can think like a strategist and execute like an operator—someone who has built (or is ready to build) a marketing team, infrastructure, and playbook inside a high-growth environment.
What You'll Build
A centralized marketing function aligned with sales and branch operations
A clear brand voice and positioning across all divisions
Lead generation systems (digital, outbound, and local market support)
Marketing support for national accounts and enterprise clients
Tools, reporting, and analytics to measure ROI and performance
Key Responsibilities
Strategy & Leadership
Develop and execute a company-wide marketing strategy aligned to revenue goals
Build, hire, and lead a high-performing marketing team over time
Establish brand positioning across light industrial, professional, and executive services
Partner with executive leadership to align marketing with business priorities
Demand Generation & Growth
Drive new client acquisition through targeted campaigns and outbound strategies
Build scalable lead generation funnels (digital + field support)
Support branches with local market growth initiatives
Partner with sales teams to improve conversion and pipeline velocity
Recruitment Marketing
Develop strategies to attract high-volume and professional talent
Improve candidate flow through job marketing, social, and digital channels
Build employer branding initiatives to position a top workplace
Brand, Content & Digital Presence
Own and evolve the brand identity and messaging
Oversee website, SEO/SEM, social media, and content strategy
Develop sales collateral, pitch decks, and client-facing materials
Ensure consistent messaging across all markets and divisions
Analytics & Performance
Implement tools and dashboards to track marketing ROI and campaign performance
Analyze data to optimize spend, channels, and conversion rates
Report on key metrics, including leads, cost per lead, and revenue impact
What We're Looking For
5–10+ years of experience in marketing leadership, preferably in staffing, recruiting, or B2B services
Proven experience building or scaling a marketing function or team
Strong background in demand generation, digital marketing, and brand development
Ability to operate both strategically and tactically (this is a roll-up-your-sleeves role)
Experience supporting sales-driven organizations
Strong communication, leadership, and execution skills
What Success Looks Like
Increased qualified leads and client acquisition
Improved candidate flow and recruiting efficiency
Strong, consistent brand presence across markets
A built-out, scalable marketing team and infrastructure
Measurable impact on revenue growth
Compensation & Benefits
Competitive base salary + performance-based incentives
Full benefits package (health, dental, vision, 401k)
Opportunity to build and lead a national marketing function