18 hours ago Be among the first 25 applicantsAre you a strategic, data-driven marketer passionate about reaching underserved and emerging customer segments? Do you thrive in cross-functional environments where business impact and thoughtful representation go hand-in-hand? If you're bilingual in English and Spanish and bring strong B2C marketing experience, this role might be your next move.About the RoleWe're looking for a Segments Marketing Manager who blends product marketing know-how with internal consulting skills. You'll help drive growth by building and optimizing marketing strategies for key U.S. customer segments—including Latino, student, and underserved communities. This role sits at the intersection of insights, business strategy, and execution, and requires comfort navigating a matrixed organization.This is not a multicultural or digital-only marketing role. You'll be responsible for building business cases, reporting on marketing performance, tracking against KPIs, and aligning with enterprise initiatives—all while keeping customer needs front and center.Serve as a strategic partner and internal advocate for assigned customer segments.Develop and support performance-based marketing strategies, focused on growth and retention.Forecast marketing KPIs (units, balances, revenue) and help define success metrics.Build dashboards and reporting frameworks to track campaign effectiveness and ROI.Work closely with product, brand, compliance, legal, and analytics teams to execute integrated campaigns.Influence creative development and ensure language accuracy across English and Spanish executions.Lead campaign intake, planning, and executional oversight.3–5 years of in-house B2C marketing experience (not agency or B2B-focused).Bilingual fluency in English and Spanish (verbal and written).Proven experience using data to build and optimize business-driving marketing plans.Track record of measurable impact on KPIs—be ready to speak to metrics.Comfort working in fast-paced, matrixed, or regulated environments.Experience with both consultative strategy and tactical marketing execution.Strong communication, collaboration, and project management skills.Seniority level Seniority level Mid-Senior levelEmployment type Employment type ContractJob function Job function Marketing, Product Management, and ConsultingIndustries Banking and Financial ServicesReferrals increase your chances of interviewing at Swoon by 2xInferred from the description for this job Medical insuranceVision insuranceGet notified about new Marketing Manager jobs in Chicago, IL .Growth Marketing Manager, YouTube Premium, Global YouTube Marketing Customer Success Manager, Google Marketing Platform Chicago, IL $80,000.00-$100,000.00 1 week agoChicago, IL $140,000.00-$160,000.00 3 days agoDirector, Global Head of Brand Marketing - Facebook Chicago, IL $227,000.00-$296,000.00 4 days agoChicago, IL $296,000.00-$356,000.00 1 week agoChicago, IL $143,300.00-$214,900.00 2 weeks agoChicago, IL $80,000.00-$90,000.00 1 day agoProduct Marketing Manager, Small & Medium Business Chicago, IL $128,000.00-$186,000.00 2 days agoChicago, IL $70,000.00-$80,000.00 21 hours agoChicago, IL $85,000.00-$110,000.00 2 weeks agoMount Prospect, IL $105,000.00-$120,000.00 1 day agoChicago, IL $100,000.00-$110,000.00 20 hours agoGrowth and Digital Marketing Manager- Hotel Chocolat Chicago, IL $100,134.00-$137,677.00 22 hours agoChicago, IL $130,000.00-$150,000.00 16 hours agoChicago, IL $100,000.00-$130,000.00 1 week agoChicago, IL $85,000.00-$126,000.00 3 days agoDirector of Marketing and Communications Vice President Retail Marketing & Ecommerce Chicago, IL $60,000.00-$80,000.00 3 days agoWe're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr