LSA is seeking a strategic and performance-oriented marketing leader to oversee portfolio marketing initiatives that drive qualified traffic, support lease-up success and strengthen brand performance across a diverse portfolio that includes conventional multifamily, mixed-income and senior housing communities.
This role blends:
property marketing strategy
digital performance oversight
lease-up planning
brand stewardship
resident engagement
innovation and emerging marketing technology
The ideal candidate brings strong marketing instincts, data fluency and appreciation for the nuances of serving diverse resident audiences, including affordable and senior communities.
Core Responsibilities
Strategic Portfolio Marketing
Develop portfolio-wide marketing strategies aligned with occupancy, leasing and revenue goals
Create customized marketing plans for underperforming assets and new communities
Advise leadership on positioning, customer behavior and competitive opportunities
Support annual planning, budgets and advertising strategy
Lease-Up & Community Launches
Lead go-to-market strategies for new developments, acquisitions and repositionings
Develop scalable lease-up playbooks and launch tools
Oversee branding, signage, digital assets and pre-leasing communications
Support traffic and absorption strategies from preleasing through stabilization
Digital Performance & Demand Generation
Oversee performance of digital advertising including PPC, paid social, retargeting, ILS and localized digital campaigns
Evaluate lead generation performance, campaign ROI and conversion opportunities
Partner with agencies and vendors to optimize media strategy and technology tools
Explore and apply emerging technologies, including AI-enabled tools and automation, to improve performance and efficiency
(Again, sophisticated but not unicorn-crazy.)
Brand, Reputation & Resident Engagement
Maintain brand standards across communities and corporate marketing
Oversee digital presence, reputation management and social strategy
Support storytelling, resident communications and engagement initiatives
Identify opportunities for innovation in content, partnerships and resident experience
Specialized Portfolio Strategy
This is where the mixed-income / senior nuance becomes a differentiator:
Develop marketing approaches sensitive to the unique positioning, compliance considerations and resident journeys within mixed-income and senior housing communities
Support outreach strategies tailored to diverse demographics, referral networks, waitlists and community-based partners
Apply an understanding of accessibility, trust-building, inclusive messaging and mission-driven communications in support of these communities
Ensure marketing strategies balance performance goals with resident-centered and community-focused priorities
Qualifications
Required
5–7+ years of experience in multifamily, real estate or performance-driven marketing
Experience with lease-up or property launch marketing developing integrated marketing strategies tied to occupancy or revenue goals
Working knowledge of digital advertising, campaign analytics and lead generation
Experience managing agencies, vendors or cross-functional partners
Microsoft, Canva, Adobe Creative Cloud
Strong project management and communication skills
Preferred
Familiarity with mixed-income, affordable and/or senior housing marketing considerations
Familiarity with PPC, retargeting, geofencing and digital demand generation
Exposure to marketing automation, analytics platforms and emerging AI tools
Understanding of Fair Housing-compliant communications and inclusive messaging
Ideal Candidate Profile
The ideal candidate is:
Part strategist, part operator
Data-informed and creatively minded
Comfortable managing partners and evaluating performance
Curious about emerging technology and innovation
Sensitive to the unique marketing dynamics of conventional, mixed-income and senior housing communities
Success in This Role
Within the first year this person will help:
Increase qualified traffic and improve lead-to-lease performance
Support successful lease-ups and stabilized occupancy
Improve efficiency and ROI of marketing investments
Strengthen portfolio brand consistency
Introduce scalable tools, technologies and innovations that support long-term growth