Marketing Manager, Brand Partnerships

Zappos is looking for a highly collaborative, strategic and enthusiastic marketing manager to support our marketing co‑op strategy with key brand partners. This role manages a portfolio of top brand relationships and partners with them to plan, execute and analyze marketing strategies that drive revenue, enhance brand equity and deepen key brand partnerships. The ideal candidate is enthusiastic about building strong brand relationships that deliver measurable results.Key Job ResponsibilitiesExecute the brand partnerships strategy including contributing to annual planning and owning execution of co‑op marketing plansDevelop and execute brand‑funded marketing campaigns that align with partner and platform goalsContribute to optimizing the Zappos native advertising business and identifying new co‑op marketing opportunitiesBuild and maintain strong relationships with a portfolio of key brand partners, ensuring consistent communication and delivery of partnership resultsWork cross‑functionally with marketing, buying and creative to plan, execute and recap annual co‑op marketing plans for key brand partnersBasic Qualifications4+ years of professional non‑internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completionExperience producing marketing promotional material for Owned & Operated channelsExperience in brand identity and voice developmentExperience creating brand marketing contentBachelor's degree or equivalentPreferred QualificationsExperience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationUsage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practicesAbility to recognize opportunities where generative AI could enhance products, workflows, or customer experiencesAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&DD insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at NY, New York - 88,700.00 - 155,200.00 USD annually#J-18808-Ljbffr