DescriptionThe Marking Manager will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations.The ideal candidate is both strategic and hands-on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture.This role will be accountable for measurable outcomes such as lead generation, brand consistency, event ROI, recruiting support, and successful marketing support for new branch openings.Duties & Responsibilities:Develop and execute marketing plans to support existing branches and new locationsResearch market trends and competitors to identify growth opportunitiesEnsure consistent branding and messaging across all locations while allowing for regional needsDrive lead generation for rentals, equipment sales, and service across all divisionsManage company social media channels, including LinkedIn, Instagram, and FacebookOversee website content, SEO, digital advertising, and performance trackingGuide the creation of marketing materials such as brochures, videos, and sales toolsUse internal systems to track customer engagement and marketing resultsPlan, manage, and attend trade shows, open houses, customer appreciation events, and other internal or external events across all locationsSupport branch leaders and sales team with local marketing effortsAssist HR and recruiting by promoting CraneWorks as a great place to workOther duties as assignedRequirementsQualifications & Skills:8+ years of marketing experience, preferably in a multi-location or industrial businessExperience supporting company growth into new marketsStrong experience planning and managing industry eventsKnowledge of digital marketing tools, CRM systems, and social media platformsWillingness to travel to branch locations as neededExcellent verbal and written communication skillsOrganizational skills and attention to detailStrong background in marketing and brandingExperience creating content for social media, including photography, video production and editing, and copywritingExperience with graphic design software like Canva or Adobe Creative SuiteExperience with web management software such as WordPress and HubSpotExperience with SEO and Google AnalyticsDemonstrated ability to create, implement, and monitor budgetsAbility to manage multiple projects at once and work cross-functionally with multiple departmentsEducation:Bachelor's degree in Marketing, Communications, or related fieldTravel Requirements:Quarterly visits to company branches with overnight travel are expectedAttend customer, vendor, and company events as required in all locationsOccasional evening or weekend event work is expected.#J-18808-Ljbffr