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Marketing Manager 2

Epitec, Inc

Plano, TX

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JOB DETAILS
SALARY
$55–$60 Per Hour
SKILLS
Adobe Product Family, Analysis Skills, Business Strategy, Business-to-Business (B2B), Campaigns, Category Management, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer/Client Research, Data Analysis, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Strategy, Merchandising, Performance Analysis, Performance Metrics, Pricing, Process Improvement, Product Management, Product/Service Launch, Promotional Programs, Reporting Skills, Retail, Sales, Team Player, Technical Leadership, eCommerce, eCommerce (B2X) Marketing, eCommerce Sales
LOCATION
Plano, TX
POSTED
1 day ago
Job Title: Marketing Manager 2
Contract Duration: 1 year with possibility for extension
Location: Plano, TX
Work Arrangement: Onsite
Pay Rate: $55-60 per hour 


Responsibilities
Creative & Campaign Management: 
Website Optimization
  • Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
  • Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience. 
  • Work with B2B team and HQ, developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.
Product Launches & Campaigns:
  • Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall company marketing strategies.
  • Develop and implement comprehensive tracking systems for all marketing campaigns.
  • Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
  • Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
Data-Driven Decision Making: 
  • Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
  • Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.
Collaboration: 
  • Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
  • Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
  • Ensure regular communication of project status, risks, and opportunities to all stakeholders. 
Skills and Qualifications
  • 7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
  • Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
  • Experience working with marketing to drive eCommerce merchandising and sales.
  • Strong eCommerce experience required.
  • Preferred experience in large retail eCommerce organizations.
  • Proficiency in ecommerce platforms, data analytics tools, and CRM software.
  • Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.
Education
  • Bachelor’s degree in marketing, Communications, or related field, preferred.
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About the Company

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Epitec, Inc

Epitec is a leading staffing and recruiting services company with a mission to make staffing personal. We go beyond traditional hiring by truly understanding our candidates and matching them with the perfect opportunities. We offer competitive compensation, career growth, and support throughout the entire process. Working with top Fortune 500 companies, we are recognized for our excellence with numerous awards, including Best & Brightest and diversity recognitions. At Epitec, we're redefining the future of employment. 

COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Staffing/Employment Agencies
EMPLOYEE BENEFITS
Professional Development, 401K, Employee Referral Program, Life Insurance
FOUNDED
1978
WEBSITE
https://epitec.com/