PERSONAL SKILLS
Self-motivated; comfortable with self-direction
Excellent time-management skills
Results-oriented
Strategic thinker with a proactive approach to problem-solving
Well-organized, with the ability to prioritize tasks and manage time effectively.
Adaptable and able to thrive in a fast-paced, innovative environment.
Experience working with cross-functional teams (e.g., Sales, Product, Marketing, Support, Business Ops)
Collaborative and able to work well with others.
Essential Job Responsibilities:
Oversee Packet Fusion brand positioning, ensuring consistency across all touchpoints, platforms, and collateral.
Lead end-to-end planning, execution, and analysis of integrated marketing campaigns across digital, social, email, and traditional channels.
Create and maintain a marketing calendar to deliver targeted content.
Implement and manage all digital marketing platforms, including SEO, WordPress, Microsoft Dynamics (Marketing), video, and social media.
Analyze marketing performance and adapt strategies for continuous improvement.
Maintain a strong understanding of trends, technologies, and buyer priorities across cloud communications, cybersecurity, managed services, digital transformation, and AI.
Collaborate with cross-functional teams such as sales, channel vendors, and third-party resources to align marketing strategies.
Partner with sales leadership to develop demand-generation programs that support pipeline and revenue goals.
Own marketing operations, including Microsoft Dynamics, campaign automation, lead management, reporting, and database quality.
Develop sales enablement materials, including presentations, case studies, email campaigns, landing pages, and customer communications.
Manage marketing budgets, agencies, contractors, and outside resources to ensure projects are completed on time and within budget.
Lead the strategy, promotion, execution, and follow-up for trade shows, webinars, customer events, and partner-sponsored programs.
Manage partner and vendor marketing programs, including co-branded campaigns, MDF, events, and performance reporting.
Requirements: What You Will Bring
Demonstrated ability to identify marketing KPIs and measure results.
3-8+ years of B2B marketing experience, preferably in technology, telecommunications, cloud, cybersecurity, or managed services.
Understanding of how to make updates and maintain web content in WordPress
Proficiency with AI tools (Claude, ChatGPT, Gemini)
Graphic design capabilities in software such as Canva
Proficiency or ability to learn video editing software
Ability to craft LinkedIn and other related social media posts to drive brand awareness and validate expertise
Excellent written and verbal communication skills
Foundational knowledge of the logic and mechanics behind search engine optimization (SEO)
Experience using CRM and marketing automation platforms, preferably Microsoft Dynamics 365 and Apollo.
Position Summary:
At Packet Fusion, we guide business leaders through the rapidly evolving tech landscape, streamlining decision-making and driving superior business outcomes in the digital era. As a key player in our dynamic team, the Marketing Manager is instrumental in crafting and implementing marketing strategies that uncover and seize revenue opportunities for our sales team. Working closely with the VP of Sales, the Marketing Manager leads the development and execution of strategic marketing initiatives that empower our clients to make informed technology decisions quickly and effectively. The ideal candidate thrives in a collaborative environment and is committed to delivering exceptional value to our clients through innovative marketing solutions.
Packet Fusion began as a small Nortel reseller in the late 1990s, but things began to change in 2001. That date marked the year Matt Pingatore joined Packet Fusion. A background in telephony sales and a drive to lead landed Matt at the helm of Packet Fusion as CEO and owner. It was an event that would transform us from a company focused on one telephony solution to a consultative partner serving clients with a variety of technologies and support services.
Sensing a shift in the marketplace from Nortel and seeing a rising star in ShoreTel, Matt brought Packet Fusion into a new era of VoIP. Superior technology coupled with our ability to adapt empowered us to surpass expectations. Since 2007, Packet Fusion has garnered six Partner of the Year awards and eight Circle of Excellence awards, tangible proof of our ability to help clients meet business objectives no matter their needs. Despite all the accolades, Packet Fusion’s real success remains seeing our hundreds of clients benefit from better communication and VoIP solutions. As the communications landscape continues to shift, businesses need unified communications and collaboration (UCC) tools, call center technology and training, elastic workforce capabilities, and more.
Our industry hasn’t remained stagnant, and neither have we. We have successfully continued into the world of cloud service offerings reaching beyond the UCaas and CCaaS spaces and expanded into a full technology stack access including Profesional Services, Security and AI. Packet Fusion meets these changes with thought leadership, a customized client approach and knowing the technology industry growth will write the next chapter in our story.
Ultimately, the Packet Fusion story isn’t about how many awards we’ve won and the goals we’ve accomplished. Our story is about you and how we grow and change to meet the needs you have.